Lifecycle Marketing Lead

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, A leading psychedelic therapy provider treating depression, anxiety, and PTSD.

Job Description

As Lifecycle Marketing Lead, you’ll literally transform and save lives by architecting and building the journeys that guide clients from curiosity to transformation, unlocking healing for hundreds of thousands.

Responsibilities

• Strategy: Own the full lifecycle strategy, develop roadmaps, and execute on initiatives that increase acquisition, activation, retention, and referrals
• Acquisition: Launch thoughtful campaigns across email and sms to ignite clients’ healing journey
• Activation: Architect seamless, personalized lifecycle flows across email, sms, and in-app channels that help clients complete their full program for transformational results
• Retention: Identify moments to creatively re-engage clients post-treatment with new programs that meet them where they are in their mental health journey
• Referrals: Craft a high-impact referral engine that turns client love into exponential growth
• Experiments: Run bold experiments, measure outcomes relentlessly, and double down on what works to accelerate client impact
• Collaboration: Proactively partner with product and engineering to market new features and programs with high-converting campaigns that educate clients

About you

• Super IC: Delivers 10X impact through creative application of AI, voraciously seeks out opportunities to learn and advance, relentless drive to be the best-in-class marketer
• First-Principals Thinking: Takes full ownership, applies clear and deep thinking to solve problems, unconstrained by local maxima
• Copywriting & Messaging: Transmutes client empathy and company strategy into high-quality and high-converting copy
• Bias Towards Action: Possesses the agency, energy, and resourcefulness to GSD fast and well
• Mission-Obsessed: You have firsthand experience with practices that explore human consciousness
• Remote-able: You excel in a remote-first, writing-based culture of freedom and responsibility

Requirements

• Experience in a start-up