Performance Marketing Specialist (Meta & Google)

FishAngler is a global consumer technology platform built for anglers. Our mission is to help people explore, catch, and connect through innovative technology, AI-powered features, interactive fishing maps, and one of the world's largest digital fishing communities.

As we continue to expand across North America, Europe, Australia and other international markets, we're looking for a Performance Marketing Specialist to drive mobile user acquisition, subscription growth, and long-term customer engagement across global markets.

What You'll Do

As a Performance Marketing Specialist, you'll plan, execute, and optimize paid acquisition campaigns across our key advertising channels, contributing directly to growing our global user base and app installs.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads (TikTok Ads a plus).

• Develop acquisition strategies that drive quality mobile app installs and user growth.

• Manage advertising budgets and optimize campaign performance across multiple international markets.

• Monitor and improve key performance metrics including CPI, CPA, CTR, CPM, ROAS, retention, LTV, and subscription conversion.

• Collaborate with Creative, Product, and Analytics teams to develop high-performing advertising assets and campaigns.

• Conduct audience research, creative testing, and performance analysis to identify new growth opportunities.

• Track campaign performance using mobile attribution and analytics platforms, providing actionable insights and recommendations.

• Stay up to date with industry trends, platform updates, and best practices in mobile performance marketing.

Qualifications

• 5+ years of hands-on experience in Paid Media, Performance Marketing, or Mobile User Acquisition.

• Strong, hands-on proficiency in both Meta Ads and Google Ads (required).

• Proven experience managing monthly advertising budgets of USD $50,000+ with measurable business results.

• Previous experience in a performance marketing agency or a high-growth B2C technology company is preferred.

• Solid understanding of mobile attribution, conversion tracking, campaign optimization, and performance analytics.

• Hands-on experience with AppsFlyer, GA4, Firebase Analytics, or other mobile attribution and analytics platforms.

• Strong analytical and problem-solving skills.

• Professional working proficiency in English (written and spoken).

• Comfortable working independently in a fully remote environment, with some overlap with North American/European working hours.

Nice to Have

• Experience marketing consumer mobile apps with subscription or freemium business models.

• Experience scaling campaigns across North American, European, or Australian markets.

• Knowledge of App Store Optimization (ASO) and mobile growth strategies.

• Passion for outdoor recreation, sports, or community-driven digital products.

Why Join FishAngler?

• Work on a product that combines AI, mapping, social networking, and mobile technology.

• Own impactful campaigns with the opportunity to influence user growth at a global scale.

• Join a fast-growing consumer technology company trusted by millions of anglers around the world.

• Collaborate with a talented international team in a fully remote environment.

• Opportunities for professional growth and career development.

FishAngler is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

When applying, please share the most impactful performance marketing campaign you've personally led, including the objective, monthly budget, advertising platforms, and measurable business results.