Marketing Manager

About the job

Marketing Manager

About the Role

• We are seeking an execution-focused Marketing Manager with 3–6 years of B2B marketing experience, ideally at a b2b SaaS company. Even better would be experience supporting universities, research institutions, innovation organizations, or EdTech/SaaS companies.The ideal candidate has b2b SaaS experience marketing independently executing campaigns, content, events, sales assets, and marketing programs in a fast-paced environment.Key ResponsibilitiesMarketing Campaigns & Demand GenerationPlan and execute email, digital, social, and lead-generation campaigns.

• Support lead nurturing and customer engagement throughout the customer journey.

• Monitor campaign performance and identify opportunities to improve results.

• Sales & Product MarketingCreate and maintain sales collateral, presentations, and customer-facing assets.

• Support product launches and translate product value into clear marketing messaging.

• Partner with Sales and Customer Success to support pipeline and customer retention.

• Content & BrandCreate blogs, newsletters, case studies, customer stories, social content, and video content.

• Manage and update website content.

• Support thought leadership and customer advocacy initiatives.

• Events & CommunitySupport conferences, webinars, and industry events from promotion through follow-up.

• Build engagement within the higher education, research, and innovation ecosystem.

• Support relationships with industry organizations and partners.

• Marketing Operations & AnalyticsManage marketing calendars, campaigns, and project workflows.

• Track marketing and engagement metrics and report on performance.

• Use marketing technology, CRM, email, webinar, and analytics platforms to execute and measure programs.

• Required Qualifications3–6 years of B2B marketing experience, preferably in SaaS, EdTech, higher education, research, or technology.

• Experience marketing to or supporting universities, research institutions, innovation leaders, or corporate partners.

• Experience executing campaigns across email, social, content, webinars, and events.

• Strong writing, communication, organization, and project management skills.

• Ability to independently manage multiple priorities and execute with minimal oversight.

• Strong analytical mindset with the ability to measure campaign results and identify opportunities for improvements, and use data to optimize marketing efforts.

• Comfortable working in a remote, fast-paced environment.

• Preferred QualificationsExperience in the higher education, research commercialization, technology transfer, or innovation ecosystem.

• Experience with B2B SaaS marketing.

• Experience supporting conferences, trade shows, and webinars.

• Familiarity with CRM, email marketing, webinar, automation, and analytics platforms.

• Interest in AI, emerging technology, and innovation.

• This is a full-time, remote-first position with an annual salary range of $70,000–$100,000 USD, paid twice monthly. Employees receive an unlimited paid time off policy and are eligible for health, dental, and vision insurance benefits.