Head of Marketing Communications

German Marketing Head

Location: based in Shenzhen or Remote in the Germany

Position Responsibilities:

1. Implement the company's brand positioning, values, and system by leading brand building and integrated marketing campaigns for products/services in the German market.
2. Develop, manage, and execute annual key integrated marketing campaigns aligned with group strategies to achieve regional brand and marketing objectives.
3. Identify, establish, and maintain partnerships with top-tier German resources, including but not limited to leading media outlets, exhibitions, industry associations, KOLs, and community groups.
4. Oversee daily operations and strategy for German social media, KOL collaborations, PR, offline events, and content teams; set clear phased goals to drive team performance.
5. Identify target user segments based on commercial and brand strategies; leverage content marketing, digital marketing, and event marketing to foster cross-department collaboration and elevate regional brand impact.

Qualifications:

1. Bachelor’s degree or higher, with 3+ years of comprehensive integrated marketing experience for brands/products at renowned consumer electronics companies.
2. Proven success in planning, managing, and executing large-scale global/regional marketing campaigns over 3+ years.
3. Proficiency in project management tools; ability to independently lead regional projects (initiation, team building, goal/milestone setting, budgeting, risk management) and ensure delivery.
4. Solid experience across e-commerce and multi-channel marketing, with expertise in channel mix optimization.
5. Deep understanding of Germany’s consumer market and culture; ability to manage local teams and expand partnerships. Prior study/work experience in Germany preferred.
6. Strategic mindset, strong cross-functional collaboration skills, and resilience under pressure.
7. Native-level written and verbal German proficiency.