Director of Growth Marketing

Are you an experienced digital marketer specializing in performance marketing and growth initiatives? Have you successfully driven measurable business impact through integrated marketing campaigns, sales partnerships, and Account Based Marketing (ABM)? Are you eager to lead and scale a high-impact growth marketing function? If so, this role may be the right fit.

First Due is seeking an innovative Director of Growth Marketing to lead all performance marketing and digital optimization initiatives. This role owns the First Due website, performance marketing channels, SEO, and generative search optimization, while also building scalable demand generation strategies across acquisition and expansion. The Director will partner cross-functionally with product, content, and sales to develop high-impact campaigns, while leveraging advanced analytics, AI-driven tools, and automation to drive measurable growth.

This position requires a strategic yet hands-on leader with a proven ability to deliver results in a fast-paced environment.

Who You Are

• You have successfully managed and scaled high-performing demand generation functions using modern marketing approaches and technology.
• You are equally comfortable building strategy and getting hands-on — whether that means configuring marketing automation, fine-tuning AdWords settings, writing email copy, or optimizing blog content for SEO.
• You are a leader who develops people: you take the time to mentor, support, and grow your team, while also setting a high bar for performance.
• You excel at cross-functional partnership — sales leaders and executives trust you because you consistently deliver on pipeline generation strategies that drive measurable revenue.
• You are relentless about performance: conversion rates, click-through rates, and pipeline metrics are second nature to you, and you’re always looking for ways to optimize.
• You believe in the power of technology and data, and you balance experimentation with accountability, knowing that the best resources are the people on your team.
• You are trusted by executives because you measure what matters, communicate results clearly, and use insights to drive smarter decisions.
• You are unafraid to take ownership and lead, but mature enough to empower others and work collaboratively across the organization.

What You'll Do

Growth Marketing and Demand Generation

• Architect the growth marketing strategy for both net-new acquisition and customer expansion, aligned with organizational goals.
• Build and manage integrated campaigns across SEM, SEO, ABM, email, webinars, paid syndication, social, events, and customer marketing.
• Implement and optimize the lead-to-opportunity funnel with a focus on conversion rate optimization (CRO).
• Launch and maintain content optimization strategies for top ranking in generative search.
• Drive a successful scaling of the First Due Webinar practice as a key source of pipeline generation

Performance Marketing and Website Ownership

• Plan, execute, and optimize paid campaigns across search, social, video, programmatic, and emerging platforms.
• Own the First Due website: ensure best-in-class buyer experience, conversion optimization, and technical performance.
• Oversee site updates, UX improvements, and technical benchmarking.

Analytics, Reporting and Optimization

• Maintain reporting dashboards for campaign performance, SEO, and site metrics.
• Use data and analytics to inform decisions, measure ROI, and optimize budget allocation.
• Partner with operations to build a predictable and healthy growth engine.

Cross-Functional Collaboration

• Work closely with product marketing, content, design, and sales to ensure aligned messaging and campaign execution.
• Support sales enablement with targeted content, ABM programs, and funnel acceleration.
• Partner with business systems to drive technology initiatives in the marketing stack.

Leadership and Team Development

• Mentor and manage marketing staff, while overseeing vendors and agencies to scale execution.
• Provide training on tools, platforms, and marketing best practices.

Required Skills & Tools

• CMS & Website: Webflow, Wordpress, etc.
• Advertising: Google/YouTube/Bing/LinkedIn/Facebook/Reddit Ads.
• Analytics & Optimization: Google Analytics, Search Console, Hotjar, Zoho PageSense.
• CRM & Marketing Automation: HubSpot, Salesforce, Zoho, Marketo, Pardot.
• ABM & Intent Tools: 6Sense, DemandBase.
• SEO: SEMrush, Screaming Frog.
• AI & Automation: ChatGPT, Claude, Gemini, Zapier, n8n.
• Collaboration & Design: Figma, cross-functional workflow tools.

Your Qualifications and Experience

• Bachelor’s degree from an accredited American school
• 4–6 years of experience in growth, demand generation, or digital marketing in B2B technology (startup/scale-up preferred).
• Strong track record of developing and executing growth strategies that deliver measurable results.
• Experience across enterprise, mid-market, and commercial segments.
• Expertise in SEO, SEM, CRO, ABM, and integrated marketing.
• Familiarity or connection with GovTech or public safety technology is a plus.
• Excellent written and verbal communication skills; comfortable presenting to executive audiences.
• Highly collaborative, data-driven, and results-oriented.

We welcome a diverse workforce! If you don’t fit all the qualifications for the job listed above but feel you bring unique experience and perspective that would serve this role and First Due well, we encourage you to apply.

All applicants must be authorized to work for any US employer in the United States. Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time. Hiring is contingent upon candidates successfully passing a criminal background check. As part of the I-9 verification of authorization to work in the US, Locality Media LLC participates in E-Verify.

Physical Demands and Work Environment

This role is fully remote with minimal travel expectations at this time. Reasonable accommodation may be made to enable qualified employees and applicants to perform the essential functions as outlined above. If you require an accommodation during the interview process, please reach out to people@firstdue.com.

Working at First Due

First Due offers a comprehensive compensation and benefits package for eligible employees, including competitive pay, medical, dental, and vision coverage, FSA/HSA, 401(k), flexible PTO, a fully remote workplace, a technology stipend, opportunities for advancement, and other benefits and perks that sets our team apart. Visit www.firstdue.com to learn more.

If you are a resident of a state with wage transparency laws, please reach out to people@firstdue.com for a reasonable estimate of annual base compensation and any eligible incentive compensation. The actual compensation offered to successful candidates for roles may be higher or lower, based on non-discriminatory criteria including but not limited to relevant professional experience, geographic location, knowledge, skills, and abilities. This range will be reviewed on a regular basis.

About First Due

First Due is re-imagining Fire and EMS by providing a modern cloud-based platform that allows agencies to run their entire operation in one place. From Fire Prevention, Pre-Incident Planning, Incident Reporting, Scheduling, Asset Management, Reporting, Response and more, First Due is leading the public safety software industry in transforming public safety through next-generation technology and innovation.

Locality Media LLC dba First Due is an equal opportunity employer. We do not discriminate in any aspect of employment on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status or class. We are committed to promoting an environment of respect, acceptance, diversity and inclusivity, and equal opportunity. Discrimination and harassment of any type in any form will not be tolerated. When you apply for a role at Locality Media, LLC dba First Due, we will collect some personal data, including information from your application, resume, or LinkedIn profile. This information is used during the interview and candidate evaluation process for opportunities at First Due and is only shared internally.  Please review our candidate privacy notice here_._