Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

First American Title is seeking an experienced Marketing Campaign Manager to lead and execute strategic initiatives that generate demand, drive leads, and grow revenue. This role owns the development, execution and optimization of integrated programs – new and existing – across digital, email, social, paid media and events. They will work closely with product marketing, sales, operations and creative teams to develop and implement campaigns and supporting sales materials, and track and optimize performance to achieve measurable results. The ideal candidate is a data-driven marketer, experienced in goal setting and KPI management, with a passion for innovation and collaboration, and the ability to craft and deliver effective campaigns targeting key customer segments.

Marketing Campaign Manager will run cross-channel campaigns that move the needle on pipeline and brand awareness.

What You’ll Do

Plan, execute and measure integrated campaigns (web, email, social, ads, events), leveraging marketing automation platforms to design, execute, and optimize, driving lead generation, nurturing prospects, and improving conversion rates
Work closely and collaboratively with product marketing, sales, operations, business leadership, and design teams
Manage external vendors / agencies as needed
Track KPIs and report campaign effectiveness to leadership

What You’ll Bring

Bachelor’s degree and 7-10 years marketing experience
Experience running B2B campaigns across multiple audiences
Financial Services, Mortgage, and/or Fintech experience
Experience with Salesforce, MarketingCloud, HubSpot and Google Analytics
Strong project management skills; this role will juggle multiple business units and simultaneous campaigns
Data-first mindset; ability to set up tracking and attribution
Excellent writing, communication, and presentation skills
Ability to influence without authority and collaborate with others
Established history of effective, ROI-driven marketing and sales support, and lead generation
Knowledge and understanding of media and media buying

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.