Head of Marketing

Head of Marketing, Institutional

💼 Fully Remote (B2B Contract)

We are partnering with an innovative fintech business in its growth phase, looking to hire a Head of Marketing (Institutional) to lead and scale its global brand presence.

About the Role

This is a strategic leadership position focused on driving brand growth and strengthening market positioning within the institutional (B2B) space.

What You’ll Be Doing

• Strategy & Execution: Lead the development and execution of a comprehensive institutional marketing strategy to drive awareness, engagement, and conversion among institutional investors.
• Brand Positioning: Build and communicate strong brand narratives, simplifying complex concepts into clear value propositions tailored for sophisticated, risk-aware clients.
• Thought Leadership: Establish the company and its leadership as industry authorities by producing content such as white papers, research reports, opinion pieces, and blog posts.
• Industry Representation: Act as a brand ambassador at key industry events, including conferences, roundtables, and private events, participating in panels, moderating discussions, and hosting client engagements.
• Content & Communications: Oversee the creation of high-quality institutional marketing materials (e.g., pitch decks, fact sheets, case studies) and manage external communications with financial media.
• Digital Marketing: Partner with the growth team to optimize digital channels (LinkedIn, X, newsletters) to target and nurture institutional audiences.
• Cross-functional Collaboration: Work closely with Sales and Business Development teams to align marketing initiatives with revenue goals and support deal conversion.

What We’re Looking For

• Experience: 8+ years in marketing, with strong exposure to financial services (investment banking, asset management, fintech), including at least 2 years within Web3, crypto, or blockchain.
• Institutional Expertise: Demonstrated experience marketing to institutional or accredited investors, with a solid understanding of compliance considerations and investment frameworks.
• Web3 Knowledge: Strong understanding of blockchain, DeFi, staking, custody solutions, and the broader digital asset ecosystem.
• Communication Skills: Excellent written and verbal communication skills in English and Mandarin, with the ability to translate complex technical concepts into clear messaging.
• Executive Presence: Confident and professional, with the ability to engage effectively with senior stakeholders, including C-level executives and fund managers.
• Network: Existing relationships within the institutional investment community are highly desirable.
• Education: Bachelor’s degree required; MBA or CFA is a plus.

Why Join?

• Opportunity to build and shape the marketing function from day one
• Work in a high-growth, innovative fintech environment
• High-visibility role with direct impact on business growth and brand positioning

If you’re interested, please apply with your updated CV or reach out directly for a confidential discussion. Jinal@fintop.co.uk