As the Lead Product Marketing Business Partner, you will drive the development and execution of go-to-market strategies for a subset of our healthcare revenue cycle management (RCM) solutions. You will serve as a strategic partner to the Product, Sales, and Marketing teams, ensuring our solutions are positioned effectively in the market. This role is ideal for a collaborative, data-driven marketer with a strong understanding of healthcare RCM and a passion for translating complex solutions into compelling value propositions. The position reports to the Vice President of Portfolio Marketing.

What You Will Do

Manage product marketing strategies across assigned solutions, including positioning, messaging, and competitive differentiation
Lead go-to-market (GTM) planning and execution for product launches and key initiatives
Conduct market, win/loss and competitive research to gain a deep understanding of our buyers, how they buy and their buying criteria; be the expert on our competition and how to compete against them
Develop a keen understanding of buyer personas, buyer needs, industry influencers and decision makers
Collaborate with Product, Sales, and Customer Success teams to ensure alignment on value propositions and customer engagement strategies
Create internal and external sales enablement materials that support the selling process, including pitch decks, buyer personas, battle cards, case studies, and ROI calculators
Collaborate with corporate marketing to build and create effective lead generation, advertising and PR initiatives that support product marketing plans
Monitor performance metrics and adjust strategies based on data-driven insights

What You Will Bring

Bachelor’s degree in Marketing, Business, or related field
6+ years of experience in a product marketing manager role, preferably in B2B SaaS or healthcare technology
Familiarity with healthcare revenue cycle management (RCM) or related healthcare domains
Strong storytelling, communication, and leadership skills
Proven ability to conduct market, competitor and customer research to deliver business insight
Critical thinker with strong writing, communication, presentation development and delivery skills
Excellent discovery, listening, collaboration and influencing skills
Excellent quantitative and analytical thinking to measure and optimize program
High level of attention to detail and quality assurance
Ability to travel up to 20% of the time

What We Would Like To See

About FinThrive

FinThrive is advancing the healthcare economy.

For the most recent information on FinThrive’s vision for healthcare revenue management visit finthrive.com/why-finthrive.

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Demonstrate integrity and ethics in day-to-day tasks and decision making, adhere to FinThrive’s core values of being Customer-Centric, Agile, Reliable and Engaged, operate effectively in the FinThrive environment and the environment of the work group, maintain a focus on self-development and seek out continuous feedback and learning opportunities
Support FinThrive’s Compliance Program by adhering to policies and procedures pertaining to HIPAA, FCRA, GLBA and other laws applicable to FinThrive’s business practices; this includes becoming familiar with FinThrive’s Code of Ethics, attending training as required, notifying management or FinThrive’s Helpline when there is a compliance concern or incident, HIPAA-compliant handling of patient information, and demonstrable awareness of confidentiality obligations

Physical Demands

The physical demands and work environment characteristics described here are representative of those that a colleague must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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FinThrive values diversity and belonging and is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We're committed to providing reasonable accommodation for qualified applicants with disabilities in our job application and recruitment process.

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