Senior Product Manager – SME Lending

About Finom

Finom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.

Over the past two years, our team has fuelled exponential growth, securing $105 million in investments and propelling us into hyper-growth mode. We’re on track to become a unicorn start-up, backed by global funds like General Catalyst (known for supporting Airbnb, HubSpot, KAYAK, and Stripe). Finom has expanded its reach across 10+ EU countries, with a strong presence in key markets like Germany and France.

At Finom, we’re not just redefining the entrepreneurial experience—we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.

Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.

Working format:

Cyprus: Relocation package is provided.

Spain: we are only able to hire candidates who possess a DNI (for Spanish nationals) or a NIE linked to a valid working permit in Spain (for foreign nationals). Relocation support is not provided.

Poland: employment will be under 'Umowa o Pracę' (UoP). Relocation support is not provided.

SMEs are the backbone of the European economy, generating over half of its gross value added. Yet securing funding remains a significant hurdle for entrepreneurs. Despite typically holding lower levels of debt, they’re disproportionately declined for loans and credit cards. That doesn’t seem fair, does it? We’re here to change that.

Instead of traditional risk assessment procedures that often favor larger enterprises and overlook small businesses and freelancers, we utilize advanced, AI-powered analysis to evaluate the real-time performance of our clients' businesses, providing every entrepreneur a fair chance.

As the Senior Product Manager, you’ll step into a unique opportunity: not only will you develop innovative product features and drive performance improvements, but you'll also lead the expansion into new markets, products, and customer segments. Once launched, you'll take full ownership of one of these programs.

Ready to make a difference in the lives of thousands of entrepreneurs? Let’s build it together.

Working format:

Cyprus: Relocation package is provided.

Spain: we are only able to hire candidates who possess a DNI (for Spanish nationals) or an NIE (for foreign nationals). Relocation support is not provided.

Poland: employment will be under 'Umowa o Pracę' (UoP). Relocation support is not provided.

What You’ll Be Doing

• New Launches: Lead the rollout of new markets, products, and customer segments within credit programs. Post-launch, take full ownership of one of these initiatives and lead it to long-term success.
• Strategic Product Planning: Shape go-to-market strategies and define clear, actionable roadmaps to guide the development and continuous enhancement of credit offerings.
• Market Research & Customer Development: Conduct in-depth research into the competitive landscape, market conditions, and evolving customer needs to inform product vision and strategy.
• User Journey Optimization: Generate and validate hypotheses to build seamless, customer-centric experiences — all while ensuring alignment with regulatory requirements and business goals.
• Data-informed Decision Making: Leverage analytics to monitor and improve KPIs, validating decisions through testing and user insights.
• Cross-Functional Leadership: Collaborate closely with cross-functional stakeholders (including Engineering, Data Science & Analytics, Marketing, Sales, Legal, Financial Crime, etc.) as well as external partners to ensure aligned execution and successful delivery.

Who You Are

• You bring 5+ years of product management experience, ideally in consumer-facing digital products, with a proven track record of delivering impactful solutions for business customers, particularly in lending or financial services.
• You live and breathe customer needs, using frameworks like Jobs to Be Done to uncover the real problems business owners face. You’re relentless about conducting customer interviews, synthesizing insights, and translating them into products that solve pain points and delight users.
• You’re a master of product craft, excelling at defining and prioritizing strategic roadmaps that balance customer value with business goals. You shape clear, user-focused requirements, iterate through hypotheses, and validate solutions with data and user feedback to ensure every feature hits the mark.
• You’re confident in owning the product vision and strategy, aligning cross-functional teams, leadership, and stakeholders around a compelling narrative. You’ve driven products from ideation to launch, ideally in lending or fintech, and know how to prioritize to deliver results.
• You combine strong analytical skills with a deep understanding of customer problems, using data to inform decisions while keeping the user’s experience at the forefront. You’re adept at measuring success through outcomes, not just outputs.
• You’re an exceptional communicator (in English, written and verbal), able to distill complex ideas into clear, inspiring stories for customers, teams, and executives.

Nice to Have

• Experience working in a high-growth startup, scale-up, or similarly fast-paced environment, with the ability to balance rapid iteration and long-term planning.
• A background in fintech or financial services, with bonus points for direct experience in credit products.
• Familiarity with the SME segment in Europe, including a strong understanding of its unique challenges and needs.
• Hands-on experience with analytics tools such as Amplitude, Metabase, and SQL.

Hiring Process:

📞 HR Interview (30 minutes) – An initial conversation to learn more about your experience, motivation, and expectations.

🧠 Product Craft Interview (60 minutes) – A deep-dive into your product thinking, problem-solving approach, and past cases.

📝 Take-Home Assignment – A task designed to evaluate your product sense, prioritization, and communication skills.

📊 Final Interview & Assignment Presentation (60 minutes) – A discussion with the CPO and hiring manager where you’ll present your assignment and walk through your decisions.

🤝 Cultural Fit Interview (60 minutes) – A conversation with potential teammates to assess collaboration style and team fit.

What You Will Get In Return

Make a genuine impact on the product

Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.

Work in the EU

Embark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.

Become a stock options holder

Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.

Receive unwavering support and care

Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.

Work & Swim program

Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.

Equal Opportunity Statement

At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.