Director, Marketing Automation

Description

_Position at Fingerpaint Marketing

_Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.

Objectives Of This Role

As the director of marketing automation, you will lead the development, management, and optimization of robust data-driven marketing programs.

Duties And Responsibilities

• Own the marketing automation process and ensure standards are being followed across brands
• Provide planning and direction for complex projects as needed
• Is a point of approval and review to ensure standards are being followed and steps are not being missed
• Estimate level of effort for marketing automation efforts
• Monitor and enact changes to preserve the financial health of omnichannel campaigns
• Assign marketing automation resources to projects and ensure high billability among the team
• Own communication streams with internal project teams and client IT departments as needed
• Have an active role in project meetings, providing insight and answers while being able to call out when there may be issues or questions
• Be an active participant in client calls as needed, providing insight, identifying potential issues, and answering questions on behalf of the marketing automation team
• Act as a point of escalation and support for other team members
• Mentor direct and indirect reports, providing guidance on technical career progression, providing feedback on quality of work, sustaining team morale
• Create and present annual performance reviews for direct reports
• Review and approve time sheets for direct reports

Job Requirements

• 8 to 10+ years of professional marketing automation experience (SFMC, Marketo, or Eloqua)
• Salesforce Marketing Cloud certification required
• Marketing and advertising agency experience
• Experience managing and growing successful teams
• Strong understanding of email?marketing?best practices
• Solid technical skills and expertise with HTML and CSS optimized for email deployment
• General understanding of the digital?marketing?landscape
• Exceptional analytical and critical thinking skills
• High proficiency in MS Excel
• A team player with strong time management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure
• Strong organizational and written/oral communication skills
• Ability to thrive in a fast-paced, rapidly changing environment
• Experience with SMS programs a plus
• SQL experience ideal

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.