Head of Performance Marketing

Head of Performance MarketingStrategic Leadership of our Highest-Leverage Growth Engines

Join FinditParts at a critical turning point. We’re disrupting the heavy-duty parts marketplace, and we’re looking for a high-impact leader to help steer our next phase of growth. Reporting directly to the VP of Marketing, you will serve as the senior strategic owner of our most critical revenue drivers: Paid Search (SEM) and SEO analytics. You will be responsible for building the strategic framework, establishing agency accountability, and converting our search ecosystem into a structured, scalable growth engine that drives measurable ROI.

Beyond managing high-level budgets, you will collaborate with the CEO, COO, CFO, and CTO to harmonize our digital presence, define performance best practices, and lay the groundwork for long-term in-house capabilities. You aren't just managing a channel; you are architecting the performance marketing DNA and building the engine that will turn our current momentum into a permanent competitive advantage.

Key ResponsibilitiesSearch Strategy & Performance (SEM + SEO Analytics)

• Own end-to-end strategy across paid search (Google Ads, Microsoft Ads) and SEO analytics with full accountability for revenue, efficiency targets and profitability.
• Harmonize paid and organic, identifying coverage gaps and opportunities to shift spend toward the highest-ROI strategies.
• Drive continuous optimization of bidding strategies, audience targeting, testing, and feed management across all search campaigns.
• Monitor the evolving landscape, adapting to AI-powered search (SGE/AIO) and LLM-driven discovery to maintain our market lead.
• Develop quarterly and annual search strategies, budgets, and forecasts aligned with aggressive company revenue goals.

Agency Direction & Team Leadership

• Serve as the strategic director for our external SEM agency, setting clear KPIs, reporting, and rigorous accountability frameworks.
• Assess long-term resource needs, creating a roadmap for building high-performing internal search teams and capabilities.
• Coordinate cross-functionally with Marketing, Content, and Engineering teams to ensure search initiatives are integrated into the product roadmap.

Data, Measurement & Executive Reporting

• Establish a performance cadence, with weekly operational reporting, monthly executive reviews and quarterly assessments.
• Build executive-ready dashboards that translate complex search data into clear business narratives.
• Partner with the CTO and data teams to strengthen attribution, analytics infrastructure, search performance, and reporting accuracy.

Cross-Functional & Strategic Support

• Partner with the VP of Marketing to ensure search insights inform brand, content, and broader marketing direction.
• Work with the COO/GM of E-Commerce on conversion rate optimization, product merch alignment, and landing page priorities.
• Collaborate with the CFO on financial forecasting, ROI modeling, and budget business cases.

Qualifications

• 10+ years of progressive experience in performance, digital, or growth marketing, with significant depth in SEM.
• 5+ years in e-commerce environments where search is the primary revenue driver.
• 3+ years in a leadership role managing and directing external agency partners or internal teams.
• Demonstrated success in managing $5M+ annual search/digital budgets with clear ROAS and CAC accountability.
• Experience in B2B e-commerce, automotive aftermarket, industrial distribution, or high-SKU marketplace models.
• Deep technical expertise in Google Ads (Search, Shopping, PMax), GA4, Google Merchant Center and feed management.
• Highly analytical mindset with proficiency in Excel, Looker Studio, Snowflake, and Tableau + the ability to interpret complex data.
• Strong executive communication skills, capable of translating data into strategic action for C-suite stakeholders.
• Driven by a unique blend of rigorous technical expertise and creative curiosity, with a passion for driving bottom of funnel performance and sustainable growth.

Bonus Attributes

• AI/LLM Expertise: Knowledge of AI-driven search optimization (AEO/AIO) or experience building AI marketing agents.
• Scale Experience: A track record of scaling a function from agency-dependent to a hybrid or in-house model.

Reporting directly to the VP of Marketing, you will be the primary owner of end-to-end strategy and execution for our highest-leverage marketing engines: Paid Search (SEM) and SEO Analytics. We need a decisive, data-driven leader who is ready to roll up their sleeves, transform search into a sophisticated internal growth machine, and build the foundation for massive, high-ROI revenue expansion. This is your chance to define the strategic playbook for a durable search ecosystem and set the revenue vision for our most critical customer acquisition channels. We offer a competitive salary, bonus, flexible unlimited PTO, a remote-first workplace, and full benefits (health, 401K, dental, vision, etc.). — Join The Mission: Dominate the Digital Parts Business and Scale Our Search Performance.