Senior Growth Marketing Manager

Filterbaby is looking for a Senior Growth Marketing Manager to lead and scale our digital marketing efforts. This hybrid role is perfect for someone who is deeply data-driven, fluent in the technical execution of paid ads, and creatively inspired by social trends, UGC, and performance storytelling. You'll work closely with the founders and creative team to grow brand awareness and drive conversion through innovative content and sharp analytics.

• Lead the strategy, performance, and optimization of our DTC channel, to reach our revenue growth targets.
• Identify and pursue new growth opportunities- whether through sharper positioning, stronger creative angles, or untapped channels and audiences.
• Own the creative strategy for ads and performance creative, spearheading testing and ensuring every concept is thumb-stopping and built to convert.
• Partner with our digital content producer to develop and iterate on creative assets that fuel campaign success.
• Use analytics to uncover performance insights, guide testing plans, and optimize the entire growth funnel.
• Get hands-on where needed to support key launches, troubleshoot issues, or push growth levers forward.
• Collaborate cross-functionally across the Filterbaby team to align marketing with product launches, brand campaigns, and seasonal moments while also partnering with external media reps and agencies to drive execution and results.
• Scale our new TikTok Shop Affiliate program and identify key optimization and creative opportunities
• Source and recruit influencers and UGC creators for monthly campaigns

About You:

• 6+ years of experience, including specific experience in growth marketing, ideally in a high-growth DTC or CPG environment.
• Direct, hands-on experience with media buying on Meta, TikTok and Google, working knowledge of affiliate marketing, and email
• Experience building and managing to a marketing budget / acquisition forecast, including an understanding of acquisition funnels and how to measure them
• Highly analytical and fluent in attribution, incrementality testing, and marketing measurement best practices
• Strong understanding of CAC, LTV, ROAS, CVR, and other key performance metrics.
• Analytical mindset with the ability to both synthesize data into actionable insights, and lean into creative intuition
• Highly collaborative, curious, and excited to test, build, and scale quickly. Clear communicator and critical thinker who thrives in fast-paced, iterative cultures.

Perks & Benefits

• Competitive salary based on experience and location
• Flexible PTO and remote-first culture
• Employee discounts and early access to launches
• Opportunity to make a direct impact at a fast-growing, mission-driven brand