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Fidel Group
Fidel Group

Chief Marketing Officer

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

N/A

Tech stacks

Marketing strategies
SEO
Testing
+22

Permanent role
a day ago
Apply now

We are an iGaming company with over three years of experience and a team of 1300+ specialists. Our portfolio includes 10+ successful projects operating across Tier 1–3 markets.

As we continue scaling and launching new products, we are looking for a strong, strategic CMO who will take full ownership of marketing for one of our key GEOs - including both acquisition and brand development.

This role is about building a scalable, profitable, and sustainable growth engine, covering all traffic channels and shaping the long-term marketing vision of the product.

We provide full support, strong infrastructure, and all the resources needed to deliver results and make a real impact.

What You'll Be Doing

  • Own and drive full-cycle marketing for a GEO: acquisition + brand
  • Build and scale the entire marketing function from scratch: strategy, structure, processes, and team
  • Manage and grow all key channels: Paid Social (FB, TikTok), Google Ads / UAC, SEO (brand / non-brand), ASO, Influencer & Streamer marketing, Affiliate networks
  • Develop and execute both performance and brand strategies
  • Ensure high-quality traffic using BI tools, fraud detection, and performance analytics
  • Build and scale affiliate programs and strategic partnerships
  • Collaborate closely with product teams (landings, funnels, A/B testing, localization)
  • Own budgeting and financial planning: manage $500K+ monthly budgets, optimize channel mix, track ROI / CPA / ARPU
  • Analyze user journeys (CJM), identify bottlenecks, and improve conversion & retention
  • Lead, hire, and develop cross-functional marketing teams

What Experience Matters to Us

  • 5+ years in iGaming / gambling / betting marketing
  • 3+ years in a leadership role (CMO / Head of Marketing / Head of Growth)
  • Proven experience managing both acquisition and brand marketing
  • Deep understanding of performance metrics: FTD%, ARPU, LTV, ROI
  • Hands-on experience with all major channels: Paid Social, Google, SEO / ASO, Influencers, Affiliates
  • Strong partner management and deal optimization skills
  • Confident managing $500K+ budgets and scaling to 10K+ FTDs
  • Strong analytical mindset, BI tools experience, and media planning
  • Understanding of unit economics, CJM, and funnel optimization
  • Knowledge of compliance and marketing specifics in regulated / emerging markets

Why You Should Join Us

  • Full ownership of marketing strategy and real impact on business results
  • Freedom to build your own team, processes, and vision
  • Strong products, budgets, and internal infrastructure
  • Fast decision-making, no micromanagement
  • Competitive salary + performance-based bonuses
  • Fully remote setup + coworking support
  • Access to top industry conferences and internal events
  • Paid vacation, sick leave, and birthday day off
  • Investment in your professional and personal growth

We are building a high-performance environment where marketing directly drives business growth.

If you’re ready to own the full marketing engine and scale a product globally — let’s talk 🚀

About Fidel Group

🔗Website
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