Brand Manager

BRAND MANAGER

📍 Remote | iGaming Holding

ABOUT COMPANY

We are an iGaming company with 3+ years of experience and a team of 1,500+ specialists. Our portfolio includes 30+ successful products operating across Tier 1–3 markets. We actively scale new products and markets, building strong affiliate ecosystems and long-term partnerships.

ABOUT ROLE

We are now launching and scaling a new Crypto Casino brand focused on Tier 1 markets and are looking for a Brand Manager to own brand strategy, positioning, and communication — helping us build a recognizable and competitive presence in the crypto gambling space.

WHAT YOU WILL DO:

• Develop and execute the overall brand strategy for the crypto casino product.
• Define and maintain brand positioning, messaging, and tone of voice.
• Ensure brand consistency across all customer touchpoints and marketing channels.
• Collaborate closely with Growth, Affiliate, CRM, SEO, Product, and Creative teams — acting as a true team player, not just a strategist.
• Coordinate brand campaigns, promotions, launches, and special marketing initiatives.
• Work with influencers, streamers, ambassadors, and crypto communities to grow brand awareness.
• Analyze competitors, market trends, and customer insights to identify growth opportunities.
• Create and maintain brand guidelines and communication standards.
• Monitor brand performance and recommend improvements based on data and user feedback.
• Brief creative teams on content ideas and video concepts that can drive organic reach.

WHAT WE ARE LOOKING FOR:

• 3+ years as a Brand Manager, Marketing Manager, or similar role — with a clear focus on brand, not performance.
• Experience in Crypto Casino specifically.
• Strong understanding of digital marketing channels: social media, influencers, affiliates, CRM, and content marketing.
• Understanding of crypto communities, influencers, streamers, and KOL marketing.
• Excellent storytelling skills — can write compelling briefs for video and creative content.
• Strong aesthetic sense for design and creatives — knows what looks sharp and on-brand.
• Data-driven mindset with ability to balance brand-building and business goals.
• English: Upper-Intermediate or higher.
• Team player — collaborative, communicative, and willing to help beyond your direct remit.

NICE TO HAVE:

• Experience launching or scaling new brands from scratch.
• Experience with Tier 1 markets.
• Background in startup or high-growth environments.

WHY JOIN US:

• Remote-first format: Mon–Fri, 10:00–19:00 (UTC+2).
• Paid vacation & sick leave, plus an extra day off on your birthday.
• Competitive compensation that fairly reflects your expertise and impact.
• Opportunity to build a high-growth Crypto Casino brand from the ground up.
• No micromanagement — we trust our team, encourage initiative, and maintain a flat hierarchy.
• Ongoing professional development and career growth support.
• Dynamic environment where your ideas and decisions directly influence business results.
• Work alongside one of the strongest teams in iGaming.