The Field Marketing Manager is responsible for developing and executing regional, country, and account-specific marketing programs. The candidate is a proven full-stack marketer with strong strategic and problem-solving capabilities, encompassing both traditional and digital marketing approaches.

Job Description

The role of APAC marketer is to promote and market complex technology solutions across various industries and diverse geographies. The role provides the opportunity to demonstrate a real impact that is immediate and rewarding. FICO APAC is small enough for everyone to feel a strong team spirit and ensure their contributions are recognized. Additionally, FICO is large enough to provide valuable training and career developmental opportunities.

The Field Marketing Manager is responsible for developing and executing regional, country, and account-specific marketing programs. The role is primarily focused on strong alignment with regional sales teams to develop and execute marketing strategies grounded in lead development, demand generation and sales readiness, as well as building corporate reputation and establishing market presence for FICO globally. It is critical that the holder of this position becomes familiar with FICO’s brand positioning, product offerings, and product development roadmap and client challenges.

Key Accountabilities and Responsibilities

Gain a deep understanding of FICO’s target audience, market solutions, and business models
Create holistic marketing plans to support the region’s key priorities, revenue targets, and generate the required pipeline for sustained growth
Drive and own the end-to-end execution of marketing plans – from content ideation and planning to creatives, copywriting, and multi-channel promo touchpoints
Develop, manage and execute Marketing Sprints – one-to-one, one-to-few, or one-to-many – depending on what is the most appropriate and efficient approach to align with the regional business needs
Work closely with subject matter experts and internal stakeholders to produce powerful event and webinar agendas, topical thought leadership pieces, and other relevant collateral.
Facilitate engagement with sales by acting as the conduit between marketing and sales – bringing corporate programs to sales and communicating sales’ needs back to corporate marketing – such as gathering account and market information for program execution
Identify and secure strategic vendors and partnerships – such as working with associations, regulators, speaking roles, etc
Effectively collaborate with the regional, global, central and specialized marketing teams to deliver and execute the above plans
Manage and monitor the leads management with the Sales Development Representative (SDR), including the briefing of the campaign objectives and providing direction for follow-ups
Capture leads and tag sales opportunities associated with the launched marketing activities
Track and measure the performance of marketing activities against goals – including proactively identifying performance issues (if any) and proposing solutions
Manage to allocated marketing budget

Skills & Experience Requirements

Strong B2B marketing competencies: At least 5 years of hands-on experience in B2B marketing and a proven track record in using various channels to roll out campaigns. Experience in a software or technology environment is preferred
Fast and agile learner: Capable of quickly learning and understanding FICO products, processes, internal matrix organization, client challenges and product development roadmap – and able to apply these learnings to building marketing plans
Proven collaborative skills: Can clearly demonstrate alignment and collaboration with the Sales organization, as well as effective working relationships with various internal stakeholders to pursue marketing strategies and plans
Communication skills: Comfortable in presenting projects and results to various stakeholders. Can communicate or visualize complex ideas for others to understand. Proactively reaches out to colleagues/stakeholders to provide status, flag issues or socialize results
Analytical and critical thinking: Aptitude for assessing situations to identify obstacles and opportunities that can impact performance, deliverables and results
Independent and solutions-oriented: Demonstrated success in dealing with ambiguity, resourceful, knows how to overcome barriers, proactively finds solutions to problems.
Attention to detail: Precise with accuracy, quality of work, documentation and step-by-step process
Project management: Highly organised and can juggle multiple projects in a dynamic, high-pressure environment, without losing track of timelines

Behaviours:

Believes and thrives in a high-performance culture
Passionate – Driven and committed to exceed goals, with energy that inspires others
Curious – Has a passion for continuous learning and improvement
Accountable – Gets things done, takes ownership and is committed to making things happen
Team player – Think and act for the greater good and accept collective responsibility
Courageous – Does the right thing, in the right way for the right reasons; Takes calculated risks
Customer-centric – Understands the value for customers and has customers at the heart of what they do
Focused – Ability to keep going in the face of adversity
Adaptable and can quickly change course when required

Our Offer to you:

An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.