Marketing Manager

Marketing Manager, Food, Beverage & Nutrition

The marketing manager is a critical customer-facing role that drives tactical execution of the of the strategic marketing plan.

Job Responsibilities

• In-house channel, consumer, and product trend-ologist with ability to translate into actionable insights for customers and prospects.
• Conduct research and develop customized presentations to support sales calls and prospect outreach.
• Present data to customers and prospects alongside sales representatives.
• Own all existing marketing collateral and ensure accuracy and update as needed in a timely manner.
• Manage digital assets and pitch templates on sales enablement platform.
• Develop new marketing collateral and resources for sales, key accounts, and prospects.
• Manage current key customers to increase lifetime value, monitor churn rate.
• Support marketing campaign development and execution including advertising, social media, and website updates.
• Contribute to the development and launch of email marketing programs via in-house CRM.
• Tradeshow planning, support, and execution.
• Support the annual planning and budgeting process.
• Develop and maintain a thorough knowledge of FFP portfolios.

Qualifications, Skills And Experience Desired

• 5-7 years of marketing experience in ingredient/CPG industry
• Must present and communicate in a professional manner.
• Excellent written and verbal communication skills.
• Computer proficiency in Microsoft applications with strong PowerPoint skills.
• Experience working with Salesforce preferred.
• Experience with Word Press, Adobe Creative Suite, SmartSheet and Brandfolder a plus.
• Experience with trend data platforms (SPINS, Mintel, Innova, Nielsen) is a plus.
• Comfortable with shifting priorities and a fast-paced environment.
• Must be self-motivated and able to work independently to meet or exceed goals.
• Consistent and exacting attention to detail.
• Quick, agile, and calm problem-solving skills.
• Strong strategic-thinking and project-management capabilities.

Travel

Travel required.

Education

• Bachelor’s degree or equivalent required