Influencer Marketing Executive

About The Company

GroomYourGram is a leading digital marketing agency specializing in influencer marketing, content creation, and brand collaborations. With a focus on innovative strategies and data-driven insights, GroomYourGram helps brands build authentic connections with their target audiences through impactful influencer campaigns. Our team is dedicated to delivering measurable results and fostering long-term relationships with both clients and creators. We pride ourselves on a dynamic work environment that encourages creativity, collaboration, and continuous learning, making us a trusted partner for brands seeking to elevate their digital presence.

About The Role

We are seeking a motivated and detail-oriented Jr. Executive – Influencer Marketing to join our dynamic team in Mumbai. In this role, you will play a crucial part in supporting the execution of influencer marketing campaigns from inception to completion. Your responsibilities will include collaborating closely with content creators, clients, and internal teams to ensure seamless campaign execution. This position offers an excellent opportunity for individuals passionate about digital marketing and influencer collaborations to develop their skills and grow within a fast-paced environment.

Qualifications

The ideal candidate should possess a minimum of 1 year of experience in influencer marketing or digital marketing roles. A bachelor’s degree in marketing, communications, or a related field is preferred. Strong communication and interpersonal skills are essential, along with the ability to manage multiple tasks efficiently. Familiarity with social media platforms, influencer databases, and campaign tracking tools is advantageous. Candidates should demonstrate a proactive attitude, attention to detail, and a passion for digital trends and influencer culture.

Responsibilities

• Assist in end-to-end influencer marketing campaign execution, ensuring all phases are completed on time and within scope.
• Research and shortlist relevant influencers based on campaign briefs, target audience, and brand objectives.
• Coordinate with influencers and talent managers to facilitate content creation, commercials, and adherence to timelines.
• Maintain comprehensive creator databases and campaign trackers to monitor progress and deliverables.
• Follow up with creators for content approvals, posting schedules, and campaign deliverables to ensure timely execution.
• Coordinate with internal teams such as content, creative, and client servicing to ensure smooth campaign flow.
• Track campaign performance metrics, monitor live posts, and gather data for analysis and reporting.
• Support the preparation of campaign reports and documentation to evaluate success and areas for improvement.
• Handle day-to-day communication with creators, addressing queries, and managing campaign requirements effectively.

Benefits

GroomYourGram offers a competitive salary package along with opportunities for professional growth and development. Employees benefit from a collaborative work environment, exposure to innovative marketing campaigns, and the chance to work with leading brands and influencers. We also provide flexible working hours and a supportive team culture that encourages creativity and initiative. Additionally, our employees have access to training programs and workshops to enhance their skills and stay updated with the latest industry trends.

Equal Opportunity

GroomYourGram is an equal opportunity employer. We are committed to fostering an inclusive environment where all employees and applicants are treated with respect and fairness, regardless of race, gender, age, religion, sexual orientation, or disability. We believe diversity enriches our workplace and drives innovation, and we welcome candidates from all backgrounds to apply for this role.