AI Data Scientist

About The Company

The bbg Betriebsberatungs GmbH is a leading consulting firm based in Bayreuth with over 30 years of experience in the insurance and brokerage industry. The company specializes in connecting insurance brokers and insurers, facilitating industry events, and publishing influential industry publications. Their flagship event, the "DKM," attracts a large number of visitors annually, making it a key date in the insurance sector calendar. Additionally, bbg Betriebsberatungs GmbH publishes the renowned trade magazine "AssCompact," which reaches a broad readership each month. The organization is also committed to nurturing the next generation of industry professionals through the Initiative Jungmakler and develops data-driven solutions to optimize industry processes and services.

About The Role

We are seeking a dedicated and detail-oriented Marketing Manager to join the bbg Betriebsberatungs GmbH team. In this role, you will be responsible for developing and executing strategic marketing initiatives to enhance the company's brand presence within the insurance and brokerage industry. Your primary focus will be on managing marketing campaigns, coordinating event promotions, and overseeing content creation for various platforms. The ideal candidate will have a strong background in B2B marketing, excellent communication skills, and a passion for the insurance sector. You will work closely with cross-functional teams to ensure alignment of marketing strategies with company objectives, ultimately contributing to the growth and visibility of bbg Betriebsberatungs GmbH in the industry.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3-5 years of experience in B2B marketing, preferably within the insurance or financial services industry.
• Proven track record of planning and executing successful marketing campaigns.
• Excellent written and verbal communication skills in German and English.
• Strong understanding of digital marketing tools and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative mindset with attention to detail and strategic thinking capabilities.

Responsibilities

• Develop and implement comprehensive marketing strategies to promote bbg Betriebsberatungs GmbH's services, events, and publications.
• Manage and optimize digital marketing channels, including social media, email campaigns, and the company website.
• Coordinate promotional activities for key events such as the DKM and support the marketing efforts of the "AssCompact" magazine.
• Create engaging content for various platforms, including press releases, newsletters, and industry reports.
• Analyze campaign performance data and generate insights to improve future marketing initiatives.
• Collaborate with internal teams and external partners to ensure consistent branding and messaging.
• Organize and oversee marketing collateral and promotional materials for industry events and campaigns.
• Stay updated on industry trends and incorporate innovative marketing techniques to maintain competitive advantage.

Benefits

At bbg Betriebsberatungs GmbH, we offer a dynamic and supportive work environment that encourages professional growth. Our employees enjoy competitive salary packages, flexible working arrangements, and opportunities for continuous learning and development. We provide comprehensive health and wellness benefits, including health insurance and wellness programs. Additionally, employees benefit from a collaborative company culture that values innovation, diversity, and inclusion. We also promote work-life balance through various initiatives and support systems designed to foster a positive and productive workplace.

Equal Opportunity

bbg Betriebsberatungs GmbH is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diverse perspectives and experiences drive innovation and success within our organization.