Growth Marketing Operations

About Fello:

Fello is a profitable, hyper-growth, VC-backed B2B SaaS startup on a mission to empower businesses with data-driven intelligence. Our AI-powered marketing automation platform helps businesses optimize engagement, make smarter decisions, and stay ahead in a competitive market.

With massive growth potential and a track record of success, we’re just getting started. If you’re passionate about innovation and want to be part of an industry-defining team, Fello is the place to be.

About You:

Growth Marketing Operations is responsible for driving Fello’s revenue growth by architecting and optimizing the systems, processes, and reporting infrastructure behind the marketing engine. Rooted in marketing operations and analytics, this role emphasizes data integrity, lifecycle management, attribution modeling, and performance measurement. The ideal candidate is technically inclined, highly proficient in HubSpot, and skilled at building scalable systems that enable campaign execution, precision targeting, and deep reporting.

You Will:

Marketing Systems, HubSpot Ownership for Marketing & Automation:

• Own day-to-day operations and administration of HubSpot for the marketing team, ensuring campaign execution, data hygiene, and accurate integration with the broader martech stack (webinar platform, website tools, etc…).
• Design and manage scalable marketing infrastructure—including email programs, forms, landing pages, workflows, lead scoring, and lifecycle tracking.
• Ensure data quality and hygiene through proactive list management, enrichment monitoring, deduplication, and field mapping consistency.
• Drive continuous improvements in automation, segmentation, and content delivery by leveraging AI-based tools for personalization and campaign optimization.

Forecasting, Analytics & Reporting

• Develop dashboards and reports to monitor key KPIs —incorporating AI-driven insights for faster trend detection and decision-making.
• Partner with RevOps on attribution modeling and full-funnel reporting integrity.
• Lead campaign and channel analysis, experimentation, and iteration to drive continuous improvement in performance.

Process Ownership & Change Management

• Drive operational rigor by documenting SOPs, standardizing execution frameworks, and establishing repeatable processes.
• Lead change management efforts for new tools, integrations, and process rollouts, ensuring stakeholder adoption and training where needed.

Growth Program Execution & Pipeline Acceleration

• Support and optimize demand generation programs through operations with measurable impact on pipeline and revenue.
• Support intent-based marketing strategies and targeted outreach leveraging AI for enrichment and behavioral data.

You Have:

• 5+ years in a marketing operations or analytics role (ideally in a B2B SaaS organization)
• Technical marketer proficiency in marketing automation platform (Hubspot) and additional marketing tech stack tools such as website, analytics, webinar platforms, and AI-powered solutions.
• Strong analytical skills with the ability to build dashboards, generate reports, and translate data into actionable insights.
• Strong operator who can build, scale, and optimize marketing operations, analytics, and demand generation engines while integrating AI into key workflows.
• Adaptive and Collaborative. Enjoys working in an agile, dynamic and AI-forward/fast-paced start-up environment

Preferred Requirements:

• Bachelor’s Degree in Marketing, Business, or Analytics field
• Experience in B2B PropTech industries, Real Estate or SaaS backgrounds a strong plus
• Familiarity with project management tools strongly preferred (i.e. Asana, Click-up, etc…)
• Demonstrated interest or experience in leveraging AI tools across marketing functions

Our Benefits:

• Competitive Compensation: Attractive salary and benefits package.
• Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
• Professional Growth: Opportunities for career advancement and professional development.
• Health & Wellness: Comprehensive health and vision insurance plans.
• Paid Time Off: Generous PTO and paid holidays to recharge and relax.
• Collaborative Culture: A supportive team environment that values innovation and collaboration.
• Equity Options: Opportunity to own a part of Fello and share in our success.
• Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.