ABM Demand Marketing Manager

About Fello

Fello is a profitable, hyper-growth, VC-backed B2B SaaS startup on a mission to empower businesses with data-driven intelligence. Our AI-powered marketing automation platform helps businesses optimize engagement, make smarter decisions, and stay ahead in a competitive market.

With massive growth potential and a track record of success, we’re just getting started. If you’re passionate about innovation and want to be part of an industry-defining team, Fello is the place to be.

About You

You’re an ABM-first demand marketer who turns named-account strategy into pipeline and revenue. You orchestrate multi-channel plays across LinkedIn (sponsored, InMail, retargeting), email, content, and events, meeting each buying committee where they are. You own our ideal customer profile: you keep it current, turn it into clear segments, and craft simple, persona-specific messages and tiered experiences. You write tight, conversion-focused copy and constantly test offers, formats, CTAs, and cadences. Fluent with AI (ChatGPT, Claude) and ABM/CRM tools, you build actionable dashboards for engagement, CTR/CPL, ROI, and pipeline influence, partnering with Sales/RevOps to optimize in-flight. A proactive self-starter, you thrive in high-growth SaaS.

You Will

• ABM Strategy & Execution

• Design and lead multi-channel ABM programs to engage target accounts at every stage of the buying journey.

• Drive LinkedIn-based demand generation campaigns, including sponsored content, InMail, retargeting, and custom audience activation.

• Create account-specific campaign plays that integrate paid, email, content, and events into cohesive experiences.

• Campaign Development

• Develop short-form, high-conversion content for LinkedIn ads, landing pages, nurture programs, and outbound sequences.

• Tailor messaging and creative assets to specific personas and account tiers to increase relevance and engagement.

• Test and optimize ad formats, CTAs, and campaign structures to maximize engagement and conversion.

• ICP Expert

• Understand the ICP at a high-level and be liaison for the marketing team in building more targeted messaging throughout department

• Continuously refine the research and definitions of ICP-, ICP, and ICP+

• Segmentation & Personalization

• Develop targeted ad and email campaigns using AI, data-driven ABM audience segmentation, behavioral triggers, and dynamic content.

• Work closely with the CRM team to refine audience segmentation for more personalized and relevant messaging.

• Analytics & Reporting

• Build dashboards and reports to track ABM program success, including engagement by account, pipeline influence, and ROI.

• Monitor campaign performance by channel (CTR, CPL, pipeline impact) and optimize in real-time.

• Provide insights and recommendations to continuously improve targeting and personalization.

You Have

• 5+ years of experience in demand generation or ABM marketing within a B2B SaaS environment.
• Hands-on experience managing LinkedIn campaigns (ads manager, analytics, retargeting).
• Strong knowledge of account segmentation, targeting, and personalization strategies.
• Familiarity with modern AI-driven ABM tech stack.
• Proven track record of pipeline influence and ABM campaign success.

Preferred Requirements

• Bachelor’s Degree in Marketing, Communication, Journalism or related field
• HTML/CSS knowledge for email template customization is a strong plus
• Experience in B2B MarTech industry, real estate industry, or a SaaS background

Our Benefits

• Competitive Compensation: Attractive salary and benefits package.
• Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
• Professional Growth: Opportunities for career advancement and professional development.
• Health & Wellness: Comprehensive health vision insurance plans.
• Paid Time Off: Generous PTO and paid holidays to recharge and relax.
• Collaborative Culture: A supportive team environment that values innovation and collaboration.
• Equity Options: Opportunity to own a part of Fello and share in our success.
• Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.