Head of Marketing

FeedConstruct is on a search for Head of Marketing

FeedConstruct is an award-winning global sports data and technology company delivering advanced solutions to the iGaming and Sports industries. The company bridges the gap between sports rights holders and a worldwide network of iGaming companies, unlocking new commercial opportunities for both industries and delivering a seamless, high-quality engagement experience for players worldwide.

Responsibilities

• Lead the strategic vision and execution of all marketing activities, ensuring alignment with FeedConstruct’s growth objectives and business goals
• Develop and drive innovative marketing strategies across multiple channels, ensuring comprehensive digital, traditional, and experiential marketing campaigns
• Direct and elevate a high-performing marketing team, fostering an environment of collaboration, creativity, and continuous professional development
• Shape and oversee the brand’s narrative and positioning, ensuring consistency and differentiation across all communication and marketing efforts
• Establish clear performance metrics and KPIs for the marketing department, continually optimizing strategies to maximize ROI and achieve business goals
• Collaborate closely with senior leadership and cross-functional teams to integrate marketing with sales, product development, and corporate strategy
• Manage a significant marketing budget, allocating resources effectively to drive high-impact initiatives while maintaining cost-efficiency
• Oversee the execution of large-scale marketing campaigns, from conceptualization to implementation, with a focus on driving engagement, conversion, and brand loyalty
• Monitor industry trends, market developments, and competitor activities to identify opportunities for innovation and market leadership
• Drive the adoption of cutting-edge marketing technologies and methodologies to stay ahead of the competitive curve
• Represent the marketing department in executive-level meetings, providing insights and strategic recommendations to influence key decisions
• Cultivate and maintain key external partnerships with media, agencies, influencers, and industry leaders to amplify the brand’s market presence
• Carry out other duties assigned by the immediate supervisor that align with the job description and comply with the labor code

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
• 7+ years of experience in marketing, with 5+ years in senior leadership roles, ideally within iGaming and sports, technology, e-commerce, or related sectors
• Proven success in driving business growth through strategic marketing initiatives that increase brand equity, lead generation, and customer engagement
• Proven leadership experience in senior marketing roles in IGaming and Sports, with a deep understanding of both strategic and tactical aspects of marketing
• Expert knowledge of IGaming and Sports , digital marketing, SEO/SEM, content strategy, and integrated multi-channel marketing
• Fluency in both Armenian and English (spoken and written) is required. Knowledge of other languages is a plus
• Exceptional team management skills, with a demonstrated ability to inspire, lead, and mentor a diverse team of marketing professionals
• Analytical mindset with a strong command of marketing analytics, data-driven decision-making, and performance tracking to optimize campaign effectiveness
• Creative visionary with the ability to develop innovative strategies that enhance brand awareness, engagement, and business growth
• Proven ability to navigate complex marketing ecosystems, balancing both high-level strategy and day-to-day tactical execution
• Strategic thinker with experience in scaling marketing functions, building brand equity, and leading transformational initiatives