Marketing Manager

Job Title: Marketing Manager

Location: USA (Remote)

Role

We are seeking a well-rounded Marketing Manager with experience in software/SaaS to join our Sales & Marketing team, serving an Aviation Portfolio of Vertical Market SaaS companies. Reporting to the VP of Sales & Marketing, you will oversee the day-to-day marketing activities for a portfolio of companies based in New Zealand, Australia, and the USA.

In this role, you will develop and implement marketing strategies that drive brand growth, generate leads, and position our products as leaders in the aviation software industry. You will manage multi-channel campaigns, refine brand messaging, and collaborate across departments to ensure alignment with customer needs and business objectives. Additionally, you will lead and mentor a team of three direct reports.

This is an exciting opportunity to join a rapidly growing platform of aviation software businesses at an early stage and contribute to building something exceptional alongside a highly energetic, driven, and experienced team.

Responsibilities

• Develop and execute marketing strategies aligned with our booking’s targets.
• Oversee planning and implementation of campaigns.
• Analyze market trends and customer data to refine strategies, e.g.

1 Penetration analysis

2 Usage analysis

• Open rates, bounce rates, engagement paths etc.
• Coordinate with the product team for product launches and promotional activities.
• Mentor and manage the marketing team, ensuring alignment and efficiency.
• Report on key performance indicators (KPIs) to senior leadership.

Requirements

• Bachelor’s degree in marketing or a related field.
• 5+ years of marketing management experience, preferably in the software or technology sector.
• Strong expertise in digital marketing, including SEO, SEM, content marketing, and social media.
• Proven ability to analyze data and apply deep marketing insights to strategies.
• Excellent communication skills with the ability to deliver clear, persuasive messaging.
• Strategic thinker, focused on driving results and continuous improvement.
• Ability to prioritize tasks, work independently, and meet deadlines in a fast-paced environment.
• Meticulous attention to detail while effectively managing multiple priorities.
• Demonstrated success in leading cross-functional projects and driving initiatives across an organization.
• Deep understanding of digital marketing, including SEO, SEM, content marketing, and social media.

Benefits

• Competitive salary
• Flexible hybrid/work-from-home arrangement
• Professional development opportunity Collaborative and inclusive company culture

We value diversity of experience, backgrounds, beliefs, thought and expertise, and encourage all interested candidates to apply. We appreciate all applications for this position, but we will only be contacting candidates that are selected for an interview.