Solutions Marketing Manager

The Solutions Marketing Manager sits at the intersection of product, sales, and marketing, ensuring that solutions are effectively communicated and sold and is a key player in ensuring cross departmental objectives are met. This position requires experience in ag markets and working with ag decision makers, brands, and vendors; experience working with digital and data products and services.

Essential Duties And Responsibilities

_These duties include, but are not limited to, the following. Other duties may be assigned.

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• Responsible for positioning, messaging, and driving demand for solutions that address customer pain points.
• Define and execute the GTM strategy for solutions, including target audience, messaging, and positioning.
• Serve as SME for front-line sales and support team to ensure they are equipped to sell the solution.
• Develop sales collateral, playbooks, and competitive battle cards to help sales teams effectively sell the solution.
• Create training sessions and workshops to ensure sales teams understand the value of the solution and how to communicate it.
• Conducted market research, analyzed industry trends, and gathered voice-of-the-customer (VoC) insights.
• Act as a bridge between product, sales, and marketing teams, ensuring alignment on strategy and execution.
• Collaborate with business, content and sales teams to influence roadmap decisions based on customer needs and market gaps.
• Work with marketing and sales leaders to create demand generation and customer acquisition strategies to hit revenue targets.
• Craft launch, rollout, and expansion strategies and plans to accelerate sales and market adoption.

Skills/Professional Experience

_These qualifications include, but are not limited to, the following:

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• Bachelor’s degree in Business, Marketing, or related field
• 3+ years in a solutions marketing environment
• Excellent organizational skills with the ability to manage multiple tasks simultaneously
• Strong attention to detail
• Consistent performance in meeting deadlines, self-management, and prioritization of projects that align with corporate objectives.

Work Authorization Requirements

Must have unrestricted work authorization to work in the United States.

EEO statement

Farm Journal is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.