Director, Performance Marketing and Web Channel Management (Remote)

Company Information

Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.

And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.

If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help.

Position Summary

Are you a resourceful, curious, and data-driven performance marketer who excels at leading marketing teams and agency partners that love optimizing all aspects of the marketing funnel and delivers world-class, customer-driven web experiences with UI/UX that converts visitors into customers? If so, then you’ll love this challenge.

It reports directly to, and partners with, our VP, Marketing. You will join us as a key member of the Marketing Leadership team and be a go-to cross-functional subject matter leader for the company. You will be responsible for setting the performance marketing strategy and ensuring our digital media investments are fully optimized, with the goal of generating and capturing greater demand, and converting that demand via a best-in-class web experience into qualified Leads that turn into customers.

This role leads a small but experienced, skilled, and growing performance marketing and web channel team. You will also collaborate and consult with the rest of the marketing team. You will fully leverage our internal experts on the IT, Data & Project Management teams, as well as various ad agencies, contractors, and freelancers - all while overseeing the management of multiple high-profile marketing projects.

Scope of the Role

• First and foremost, lead, coach and motivate a growing team of passionate, curious, and experienced performance marketers
• Develop integrated performance marketing, web channel and CRO strategies to capture & convert the growing demand for our services
• Support and deliver against the overall marketing strategies, across all digital and web channels, ensuring our web properties deliver an amazing customer experience and play a significant role in the success of our business
• Oversee the implementation of all our digital marketing plans, in collaboration with internal and external partners across various channels that include but not limited to SEM, SEO, Programmatic, Display, OLV, CTV, etc.
• Develop forecasts and set clear KPIs and well-defined measures of success, reporting on results and providing recommendations for continuous improvement
• Oversee the implementation of appropriate tracking to measure and analyze our online media spend and website performance
• Monitor the shifting consumer online habits & preferences, the market trends, our competitive landscape, and customer feedback, to uncover consumer insights to inform strategic marketing direction and to increase marketing effectiveness
• Develop and manage, in collaboration with IT, our MarTech strategy and multi-year resourcing plan
• Manage the digital marketing budget and deliver all projects/activities within agreed budgets and timelines
• Lead the ongoing effort to conceptualize, test, evaluate and present new go-to-market tactics, programs, campaigns, messages, and assets, that drive the highest response rate
• Build organizational rigor, foster a collaborative working environment, and model a positive team-first culture for your team and across the company

What You'll Be Bringing To The Team

• 10+ years of experience in digital/performance marketing, conversion rate optimization (CRO) & web channel strategy/management, learned & delivered in fast-paced, agile & growth-based organizations
• Proven leadership skills in the ability to recruit, mentor, motivate, coach and develop employees
• Strong understanding of digital/performance marketing in the lead generation space, with demonstrated CRO/funnel optimization experience and a proven track record of results
• Strategic thinker, with a curious and creative mindset that values constant and ongoing learning
• Effective communication with stakeholders across all levels, with the ability to simplify the complex, and bring data insights to life
• A data-backed and results-driven mindset, adept at analyzing results, finding insights, and creating action plans to deliver ongoing improvements
• Proven success with developing and implementing digital media & web channel strategies including strategic planning, web development planning and end-to-end testing plans
• You have experience developing and managing online ad campaigns & digital strategies across all platforms
• You are passionate about the evolving digital marketing landscape and a strong knowledge and understanding of current trends in the digital marketing space
• Excellent project management skills with the ability to juggle multiple projects, manage through ambiguity effectively, fostering teamwork, open communication and improving collaboration
• Exceptional eye for detail and great problem solving and decision-making skills
• The energy and enthusiasm to inspire people around you and add to our fun spirited team

Our Culture at Farber

At Farber, we’re in the business of helping people — and this ethos extends not only to our clients, but to our team members and partners. We are committed to taking action and delivering an inclusive, diverse, and equitable workplace that our team members experience every day. This commitment also shapes our culture, which is one of a kind.  We are proud to have a dedicated culture committee, led by volunteers, who organize events, organize awards for recognition, and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.

• If you require any accommodations throughout the recruitment process — including alternate interview formats, accessible materials, or any other accommodations — we encourage you to contact us at careers@farbergroup.com.

We thank all candidates for submitting their resume; however, only those selected for an interview will be contacted.