Director, Brand Influencer Marketing

Job Description

Director, Brand Influencer Marketing

Job Responsibilities & Qualifications

As Director of Brand Influencer Marketing, you will lead the strategy, execution, and measurement of influencer marketing campaigns that drive brand awareness, cultural relevance, and product affinity for the Fanatics Commerce Division. This role will oversee influencer partnerships across all tiers—from macro to micro-influencers, athletes, and content creators—ensuring that Fanatics is top-of-mind for fans worldwide.

You will collaborate with brand marketing, social, PR, and retail marketing teams to develop and execute campaigns that maximize influencer impact and seamlessly integrate into Fanatics’ broader marketing efforts. This position requires an experienced and strategic leader with a deep understanding of influencer marketing, strong industry relationships, and a passion for fan culture.

Responsibilities

• Execute the global influencer marketing strategy, aligning with key product launches, cultural moments, and brand storytelling initiatives.
• Identify and build relationships with influencers across sports, lifestyle, and entertainment who authentically connect with Fanatics' brand and audience.
• Oversee Fanatics’ influencer seeding campaigns, ensuring high-impact placements and long-term brand advocacy.
• Lead the development of creative content strategies for influencer campaigns, ensuring alignment with brand messaging and marketing objectives.
• Partner cross-functionally with social, PR, brand, and e-commerce teams to amplify influencer-driven content across channels.
• Negotiate contracts and manage influencer agreements, ensuring partnerships are strategic, authentic, and deliver measurable impact.
• Track KPIs for the campaign, leveraging data and insights to measure campaign performance, optimize strategy, and drive continuous improvement.
• Stay ahead of industry trends, platform updates, and emerging creators to maintain Fanatics’ position at the forefront of sports and lifestyle marketing.

Required Qualifications

• +7 years of experience in influencer marketing, brand partnerships, or digital marketing, preferably within sports, fashion, or lifestyle industries.
• Expert understanding of influencer ecosystems across Instagram, TikTok, YouTube, and emerging social platforms. Established relationships with influencers, talent agencies, and content creators across multiple industries.
• Experience negotiating and managing influencer contracts, ensuring strategic and legal alignment.
• Exceptional project management skills with the ability to lead multiple campaigns simultaneously in a fast-paced environment.
• Strong creative instincts, with experience developing compelling content strategies and storytelling through influencer partnerships.
• Data-driven mindset with experience in campaign measurement, analytics, and ROI assessment. Passion for sports, fan culture, and community-driven marketing.
• Strong leadership and people management skills, with experience mentoring and growing creative teams.
• Ability to collaborate and influence at the executive level, ensuring creative solutions align with business strategy.
• Experience working in fast-paced, high-growth environments, balancing multiple priorities and projects simultaneously.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset