Digital/Social Media Marketing Manager

Who is Fall Creek®?

We're a leading US-based company and the world's largest blueberry breeding program across all chill levels. From our humble beginnings in Lowell, Oregon in our 47th year since the company was founded, we now operate 10 wholly-owned facilities in the US, Mexico, Peru, Chile, Spain, The Netherlands & South Africa. We operate our business in 15 countries currently with over 1,000 team members worldwide, delivering 40+ million plants to growers annually.

Additionally, we have built a global team of the finest breeders, researchers, propagators and nursery professionals, grower support technicians, sales and customer service experts and more. We're our industry's indispensable resource, ready to serve customers throughout North, Central, and South America, Greater Europe, Asia and Africa. As we continue this rapid growth, we are putting our plan and resources to build and drive our brand power and positioning in the global marketplace through strategic coordination that enables closer retail partnerships and enhanced market segmentation.

We are dedicated to creating a world with better blueberries through exceptional plants, relationships, innovation and customer success. To fulfill our mission, we focus on cultivating exceptional plants, building strong relationships and providing responsive customer service. This is all part of how we're helping to build "A World with Better Blueberries™".

Position: Digital/Social Media Marketing Manager

The Digital/Social Media Marketing Manager will drive strategic digital communications initiatives across Fall Creek's® global operations, establishing and executing comprehensive digital marketing strategies that enhance brand visibility across the B2B2C value chain, deepen community connections (customers, retailers and end consumers), and drive meaningful engagement throughout our blueberry ecosystem. This role requires an innovative and data-driven marketing professional who is passionate about current trends and creating impactful digital marketing campaigns that resonate across the entire B2B2C spectrum - from grower education to retailer support to end consumer awareness - while ensuring consistent brand messaging throughout our international markets.

Organizational Fit

Reports to the Head of Marketing and collaborates strategically across all levels of marketing teams in different regions. This position will coordinate with regional marketing managers, design team, and external digital agencies to achieve organizational objectives and maintain Fall Creek's® digital presence across global markets. This position will have 1 direct report.

Job Setting

Remote. Some travel required for strategic meetings, industry events, and collaboration with global teams.

What you'll do at Fall Creek:

Digital Strategy & Leadership:

• Develop and execute digital marketing strategies across the B2B2C value chain
• Lead all HubSpot marketing tasks and platform management
• Spearhead 2026 website revamp and refresh projects
• Manage direct report and collaborate with global marketing teams
• Analyze performance metrics and provide data-driven recommendations

Social Media Management:

• Create content for Fall Creek's® social platforms
• Establish annual and monthly social media calendars in alignment with marketing managers
• Maintain consistent brand messaging across all regions and cultural markets

Campaign Execution:

• Plan and execute email campaigns for growers, retailers, and supply chain partners
• Monitor campaign budgets and optimize performance
• Support SEO/SEM initiatives and stay current with digital trends

Collaboration & Reporting:

• Partner with design team, regional managers, and external agencies
• Coordinate with product, customer service, and grower support teams
• Scope includes additional strategic digital marketing initiatives as business priorities evolve.

What you bring to Fall Creek:

• Bachelor's degree in Digital Marketing, Communications, Marketing, or related field
• 10+ years of experience in digital marketing, social media, brand management, and/or consumer strategy
• Proven success with digital/social media strategies that deliver measurable business results
• Experience managing teams and external vendor relationships
• Deep understanding of social media platforms and analytics/reporting
• Knowledge of SEO, SEM, and content optimization strategies
• Proficiency in HubSpot, social media management tools, and Google Analytics
• Basic photo/video editing skills preferred (e.g. Canva)
• Strategic thinking with strong project management abilities
• Excellent communication and cross-cultural collaboration skills
• Data-driven decision making and analytical mindset
• Comfortable presenting to senior leadership and managing multiple priorities
• Strategic mindset with creative problem-solving abilities
• Passion for digital innovation and staying current with industry trends
• Global perspective and cultural intelligence for international markets
• Results-oriented approach with strong attention to detail
• Exceptional project management skills with composure under pressure and ability to navigate multiple strategic priorities simultaneously

This role presents an exceptional opportunity to shape Fall Creek's® global digital brand leadership through strategic digital marketing excellence, directly influencing how we engage with growers, retail partners, and end consumers across international markets through innovative digital channels that support our B2B2C business model.

Fall Creek® offers a competitive salary and benefit package which includes health, vision, and dental insurance, paid time off, company-paid life insurance, short-term and long-term disability insurance, and 401K plan. This position requires an executed confidentiality and non-solicitation agreement upon hire. Employment offers are contingent on meeting our drug testing, background, and reference check standards. EOE