Email Marketing Specialist

About Us:

Our company is based in Dubai, UAE, and is a global leader in trading education. With over 10,000 satisfied clients worldwide, we provide cutting-edge training and resources to help traders excel in the dynamic Forex market.

In this role, you will leverage email campaigns to engage traders, build loyalty, and drive conversions, helping us reach new heights in a highly competitive industry.

Location: Remote

Open to candidates across Europe (preferably based in contractor-friendly countries such as Cyprus, Estonia, Lithuania, Portugal, Poland, Hungary, or similar EU/EEA locations).

Job Summary:

As the Email Marketing Specialist, you will be responsible for developing, executing, and optimizing email marketing strategies tailored for our community.

You will create targeted, data-driven campaigns to engage both new and existing traders, enhance customer retention, and maximize conversions.

Working closely with several departments across our business, you will ensure that all email marketing efforts are aligned with our objectives and contribute to the overall success of our marketing strategies and campaigns.

Key Responsibilities:

• Develop and implement comprehensive email marketing strategies focused on customer acquisition, engagement, and retention.
• Design and manage high-performing email campaigns, including trading education emails, promotional offers, market updates, and trading tips.
• Segment email lists based on trader behavior, account status, and lifecycle stages (e.g., new users, active traders, dormant accounts) to deliver personalized content.
• Set up and manage automated email workflows, including welcome series, abandoned cart sequences, post-trade confirmations, and re-engagement campaigns for inactive traders.
• Optimize email automation to nurture leads, promote new features or products, and maintain ongoing engagement with active traders.
• Regularly monitor email performance metrics (e.g., open rates, click-through rates, conversion rates, ROI) and adjust campaigns for optimal results.
• Conduct A/B testing on subject lines, content, CTA buttons, and send times to identify the best-performing variations.
• Analyze customer behavior (e.g., engagement with educational content, trading activity) and adjust email targeting to improve conversions.
• Develop lifecycle email campaigns (e.g., educational content, loyalty programs, product updates) to build long-term relationships with customers and encourage repeat trading.

Required Qualifications:

• 3+ years of experience in email marketing, particularly within the Forex, finance, or trading industry.
• Strong experience with email platforms (e.g., Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud) and email automation tools.
• Ability to monitor, analyze, and interpret email campaign data to drive optimizations and improve performance.
• Proven experience managing end-to-end email marketing campaigns, from strategy development to execution and reporting.
• Expertise in email list segmentation, personalization strategies, and targeted campaigns based on customer data.
• Strong interpersonal skills with the ability to work cross-functionally with content, design, and IT teams.

What We Offer:

• Competitive Salary & Performance Bonuses
• Opportunities for Professional Growth: Access to learning resources, certifications, and career development in the fast-paced Forex industry.
• Innovative & Fast-Paced Environment: Join a rapidly growing company with opportunities for innovation, creativity, and impact in the Forex space.
• Fully Remote Work: Enjoy the flexibility of working from anywhere.
• Engagement Events: Participate in monthly engagement activities designed to keep our team connected and motivated.