Marketing Analytics
Factspan Overview:
Factspan is a pure play data and analytics services organization. We partner with fortune 500 enterprises to build an analytics center of excellence, generating insights and solutions from raw data to solve business challenges, make strategic recommendations and implement new processes that help them succeed. With offices in USA, Canada, UK, Europe & India; we use a global delivery model to service our customers. Our customers include industry leaders from Retail & CPG, Lifescience & Healthcare, Media & Entertainment, Hospitality, and Logistic & Supply Chain.
Job Description
We are looking for a Marketing Analyst/Data Analyst with expertise in Fractional Attribution Modeling, A/B Testing, and Marketing Mix Modeling (MMX). The ideal candidate will be responsible for developing and optimizing attribution models, ensuring data accuracy, and driving marketing efficiency through rigorous analytical techniques. This role requires a strong foundation in Python, SQL, statistical modeling, and the ability to present actionable insights effectively to stakeholders.
Key Responsibilities:
- Develop, maintain, and enhance Fractional Attribution Models to accurately measure marketing performance across channels.
- Investigate data anomalies to ensure the accuracy and reliability of attribution insights.
- Design and execute A/B testing and MMX modeling to assess marketing effectiveness and optimize spend allocation.
- Build dashboards and reports using Tableau/Power BI to monitor KPIs and derive actionable insights.
- Collaborate closely with Marketing, Data Engineering, and Leadership teams to drive data-driven decision-making.
- Present complex attribution findings in a clear and concise manner to technical and non-technical stakeholders.
Required Skills & Experience:
- Strong expertise in marketing attribution models, analytics, and performance measurement.
- Proficiency in Python and SQL for data manipulation, modeling, and analysis.
- Hands-on experience with A/B testing, MMX modeling, and spend optimization methodologies.
- Expertise in Tableau/Power BI for data visualization and insight generation.
- Strong communication skills to present insights effectively to business stakeholders.
About Factspan
Factspan Service
How does Factspan work?
Company culture
You know atleast one great joke
And if it’s a really geeky one about algorithms, that’s even better. At Factspan, you’ll combine business with a sense of fun and discovery, expressing yourself – and enjoying yourself – as you work alongside like-minded people.
Your curiousity never ends
We dive deep into Big Data. As an intellectually curious member of the team, you’ll be unwilling – and unable – to settle for scratching the surface, peeling back the layers of a problem to discover more about our clients and their data.
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