Retention Marketing Manager

Welcome to Fable, where we make creating a beautiful home easy and affordable. As a lifestyle brand in the home decor space, we design and deliver products that transform your living space into your personal sanctuary, allowing you to feel right at home.

We’re looking for a data-driven and creative Retention Marketing Manager to build and scale our lifecycle marketing programs. In this role, you’ll lead Fable’s retention strategy, starting with email and SMS, and expand into a membership program and other loyalty-driving initiatives.

You’ll own key performance indicators like repeat purchase rate, LTV, and customer engagement, and play a crucial role in deepening our relationship with customers from first purchase through lifelong loyalty.

Responsibilities:

• Own and execute Fable’s retention strategy across all lifecycle touchpoints, beginning with email and SMS.
• Develop and optimize automated flows, campaigns, and segmentation strategies to drive engagement, repurchase, and brand affinity.
• Lead planning, execution, and iteration of retention campaigns—from strategy and creative briefing to performance analysis and reporting.
• Build and scale a Fable membership program from the ground up, in collaboration with cross-functional teams.
• Partner closely with Creative, Product, Engineering, and CX teams to ensure consistent and personalized experiences across the customer journey.
• Analyze customer data and behavior to identify opportunities to improve LTV, reduce churn, and deepen customer engagement.
• Own key KPIs including repeat rate, LTV, churn, and retention-driven revenue.
• Regularly test, learn, and optimize—bringing fresh ideas and a strong POV on what makes for exceptional lifecycle marketing.

In this role we value:

Education & Experience:

• 4–6 years of experience in lifecycle, CRM, or retention marketing—preferably at a consumer brand or e-commerce company.
• Hands-on experience with email and SMS platforms (e.g., Klaviyo, Postscript, Attentive, etc.), customer data platforms, and analytics tools.
• Experience developing segmentation strategies and managing complex customer journeys.
• Familiarity with membership or loyalty programs is a plus.

Attributes:

• A sharp marketer with a test-and-learn mindset and the ability to analyze performance and derive actionable insights.
• Strong cross-functional collaborator who can work closely with design, CX, product, and tech teams.
• Passion for data and brand-building—and excited to help our customers fall more in love with Fable over time.
• Adaptable in a fast-paced environment.
• Passionate about consumer products and emerging marketplace trends.

Compensation and perks:

• A competitive salary and equity options
• Bonus Opportunity
• A monthly $200 personal wellness allotment
• Health Benefits - 100% employer-paid medical, dental & vision coverage
• Fully remote team. Work wherever you want in the world. All you need is a laptop and Wi-Fi.
• Top-tier benefits and flexible vacation policy.
• Complimentary dinnerware.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities because we believe that without you, we are all less. At Fable, we don’t stand for tokenism. We stand for representation.