Graphic & Motion Designer (Web3)

Graphic & Motion Designer (Web3)

Location: Remote (India preferred)

Experience: Minimum 3 years

Domain: Web3 / Fintech

Employment Type: Full-time

Start Date: ASAP

About the Company

We build innovative products in the Web3, crypto, and fintech space. Our projects include blockchain networks, exchanges, wallets, ICO and token pages, and fintech applications. We simplify complex technologies into engaging visual stories that inspire trust and adoption.

Role Overview

We are looking for a Graphic & Motion Designer who can take complete ownership of visual content creation for social media, marketing, and product launches. This includes static graphics, carousels, and short-form videos. You will collaborate closely with the Operations and Marketing teams to develop creative assets that align with brand goals and campaign strategies.

Key ResponsibilitiesSocial Content & Campaigns

• Plan and design weekly content for X, LinkedIn, Instagram, YouTube Shorts, Telegram, and Discord.
• Create posts, carousels, reels, shorts, and teaser videos for product launches and announcements.
• Adapt designs for paid ads, influencer collaborations, and event promotions.
• Prepare thumbnails, cover images, and end cards with consistent brand hierarchy.

Motion Graphics & Video (Must-Have)

• Storyboard and design short-form videos with light scripting and styleframes.
• Animate logo stings, transitions, kinetic typography, charts, and UI walkthroughs.
• Edit footage, add captions/subtitles, apply sound design, and basic color correction.
• Export clean versions optimized for multiple formats (9:16, 1:1, 16:9).

Brand & Marketing Assets

• Build brand kits, icons, slides, email headers, posters, and booth panels.
• Create launch kits with hero visuals, ad sets, story assets, and PR graphics.
• Produce mockups for internal approvals and stakeholder alignment.

Web3 Storytelling

• Visualize complex blockchain concepts like token utilities, validator flows, staking, and onboarding.
• Translate data into clean, accurate charts and infographics.
• Ensure visuals adhere to brand and legal compliance (no financial advice).

Collaboration & Delivery

• Work from clear briefs, defining goals, audience, and success metrics before starting.
• Collaborate with Growth and Marketing on hooks, messaging, and A/B test plans.
• Deliver well-organized design files with clear versioning and documentation.
• Manage tasks using Notion or Jira and maintain transparent progress updates.

Expected Deliverables

• Weekly Content Kit: 6–8 static posts + 6–9 short videos/motion loops, resized for each channel.
• Launch Kit (per release): Hero visual, 3–5 ad concepts, 5–8 social variants, and a 10–20 sec teaser.
• Brand/Event Assets: Flex designs, posters, banners, and co-branded materials.
• Motion Template Library: Intros, lower thirds, transitions, and chart animations.
• Design System Handover: Consistent visual language with color, typography, and grid systems.

Required Skills & Qualifications

• Minimum 3 years in graphic and motion design for Web3, blockchain, crypto exchange, forex, or ICO brands.
• Strong portfolio of live Web3 social content and motion videos.
• Proficiency in Adobe After Effects, Premiere, Illustrator, Photoshop, and Figma.
• Excellent sense of typography, layout, and color balance (for dark/light themes).
• Understanding of platform-specific specs, safe zones, captions, and exports.
• Experience creating banners, print assets, and mockups for stakeholder sign-off.
• Ability to map and design onboarding or product flow visuals for carousels and videos.