Marketing Program Manager

REPORTS TO: Chief Marketing Officer

KEY RELATIONSHIPS AND TEAM: The Marketing Program Manager will collaborate with various teams, including Technology/Product, Operations, and Sales to develop and execute personalized campaigns, drive engagement with key decision-makers, and track the success of your initiatives

.
THE OPPORTUNITY: As a Marketing Program Manager, you will play a crucial role in planning and executing marketing programs including account-based marketing campaigns aimed at targeting high-value accounts. This role requires analytical thinking, creative problem-solving, and a strong understanding of how to leverage data to drive result

s.
Specifically, the Marketing Program Manager will have responsibility

• to:Project manage digital and offline marketing programs including account-based marketing campaigns to ensure on-time and on-budget execution while maintaining quality and alignment with strategic objectiv
• es.Report on campaign effectiveness, providing insights and recommendations to improve future initiativ
• es.Manage campaigns across digital channels, as well as offline channels such as direct mail and out-of-home (OOH) advertisi
• ng.Maintain and optimize HubSpot, one of marketing's primary tools, to measure the effectiveness of ABM campaigns and track performan
• ce.Optimize content development resources and processes, ensuring that the team is working efficiently and effectively to meet campaign goa
• ls.Optimize paid media budget by continuously analyzing performance, designing a/b tests and reallocating resources to the highest-performing channels, creative assets and tacti
• cs.Extend the shelf-life of podcasts and webinars, repurposing content to maximize value and engagement over ti
• me.Optimize the content mix shared with target audiences, ensuring resources are allocated prudently with a focus on maximizing engagement and achieving measurable results. Perform other duties as assign

ed.
Professional Qualificatio

ns: The following knowledge, skills, education, and experiences are requi

• red:Bachelor’s degree in Marketing, Business, or a related fi
• eld.7+ years’ experience in financial services, managed cybersecurity, managed IT, compliance technology, or automotive tech industr
• ies.Experience with the tools and technical aspects of email marketing, such as email deliverability and IP reputation managem
• ent.Strong ability to work cross-functionally with Sales, Content, and Product teams to align strategies and ensure the success of campai
• gns.Well-versed in B2B marketing tactics in industries such as technology, managed IT, managed cybersecurity, or enterprise soluti
• ons.Proven experience in digital and ABM campaign management, with a track record of refining and executing successful account-based marketing campa
• ign.Highly developed critical thinking skills, with the ability to analyze complex data and make informed, data-driven decisions, and actionable recommendati
• ons.Conversant with Power BI or similar reporting tools to track and analyze campaign performance and generate insig
• hts.Intermediate experience with HubSpot Marketing Pro, Salesforce, O365, Google Performance, Wordpress, Marketing Tools and other key marketing platforms for managing campaigns and measuring effectiven
• ess.Intermediate knowledge of Search Engine Optimization (SEO) and keyword best practices, including applying these principles to drive traffic and optimize landing pa
• ges.Experience with Google and LinkedIn bidding best practices, optimizing paid media campaigns to maximize ROI and engagem
• ent.Experience with SEO landing page creation principles, ensuring optimized content for search engine ranking and user experie
• nce.Experience with producing webinars/podcasts and creating landing pages to drive engagement and convers
• ion.Intermediate knowledge of email marketing best practices, including list segmentation, deliverability management and optimization, campaign strategies, and report

ing.