Marketing Program Manager

REPORTS TO: Chief Marketing Officer

KEY RELATIONSHIPS AND TEAM: The Marketing Program Manager will collaborate with various teams, including Technology/Product, Operations, and Sales to develop and execute personalized campaigns, drive engagement with key decision-makers, and track the success of your initiatives.

THE OPPORTUNITY: As a Marketing Program Manager, you will play a crucial role in planning and executing marketing programs including account-based marketing campaigns aimed at targeting high-value accounts. This role requires analytical thinking, creative problem-solving, and a strong understanding of how to leverage data to drive results.

Specifically, the Marketing Program Manager will have responsibility to:

• Project manage digital and offline marketing programs including account-based marketing campaigns to ensure on-time and on-budget execution while maintaining quality and alignment with strategic objectives.
• Report on campaign effectiveness, providing insights and recommendations to improve future initiatives.
• Manage campaigns across digital channels, as well as offline channels such as direct mail and out-of-home (OOH) advertising.
• Maintain and optimize HubSpot, one of marketing's primary tools, to measure the effectiveness of ABM campaigns and track performance.
• Optimize content development resources and processes, ensuring that the team is working efficiently and effectively to meet campaign goals.
• Optimize paid media budget by continuously analyzing performance, designing a/b tests and reallocating resources to the highest-performing channels, creative assets and tactics.
• Extend the shelf-life of podcasts and webinars, repurposing content to maximize value and engagement over time.
• Optimize the content mix shared with target audiences, ensuring resources are allocated prudently with a focus on maximizing engagement and achieving measurable results. Perform other duties as assigned.

Professional Qualifications:

The following knowledge, skills, education, and experiences are required:

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years’ experience in financial services, managed cybersecurity, managed IT, compliance technology, or automotive tech industries.
• Experience with the tools and technical aspects of email marketing, such as email deliverability and IP reputation management.
• Strong ability to work cross-functionally with Sales, Content, and Product teams to align strategies and ensure the success of campaigns.
• Well-versed in B2B marketing tactics in industries such as technology, managed IT, managed cybersecurity, or enterprise solutions.
• Proven experience in digital and ABM campaign management, with a track record of refining and executing successful account-based marketing campaign.
• Highly developed critical thinking skills, with the ability to analyze complex data and make informed, data-driven decisions, and actionable recommendations.
• Conversant with Power BI or similar reporting tools to track and analyze campaign performance and generate insights.
• Intermediate experience with HubSpot Marketing Pro, Salesforce, O365, Google Performance, Wordpress, Marketing Tools and other key marketing platforms for managing campaigns and measuring effectiveness.
• Intermediate knowledge of Search Engine Optimization (SEO) and keyword best practices, including applying these principles to drive traffic and optimize landing pages.
• Experience with Google and LinkedIn bidding best practices, optimizing paid media campaigns to maximize ROI and engagement.
• Experience with SEO landing page creation principles, ensuring optimized content for search engine ranking and user experience.
• Experience with producing webinars/podcasts and creating landing pages to drive engagement and conversion.
• Intermediate knowledge of email marketing best practices, including list segmentation, deliverability management and optimization, campaign strategies, and reporting.