EyeCarePro is seeking a HubSpot Marketing Operations Specialist with 3-5 years of experience to own and optimize our HubSpot CRM, marketing automation, SEO strategy, and conversion rate optimization (CRO). This fully remote role requires strong cross-functional collaboration with marketing, sales, and operations teams.

If you are highly analytical, tech-savvy, and passionate about driving demand through mid-funnel (MOFU) and bottom-of-funnel (BOFU) marketing initiatives using HubSpot, we’d love to hear from you!

Key ResponsibilitiesHubSpot Marketing Automation & CRM Management

Own and optimize HubSpot CRM, workflows, email automation, and lead nurturing systems.
Develop and implement lead scoring, segmentation, and automation strategies to improve efficiency and conversion rates.
Identify opportunities for process automation and workflow improvements within HubSpot.

SEO & Conversion Rate Optimization (CRO)

Collaborate with our marketing agency to implement SEO strategies that increase organic visibility for MOFU and BOFU content.
Track keyword performance and search rankings using HubSpot's SEO tools, Google Search Console, and SEMrush/Ahrefs.
Optimize landing pages, CTAs, and HubSpot forms to improve lead capture and conversion rates.

Campaign Performance & Analytics

Track, analyze, and report on HubSpot marketing campaign performance for MOFU/BOFU lead generation.
Build and manage HubSpot dashboards to provide real-time visibility into marketing efforts.
Measure the ROI of marketing initiatives, including email campaigns, lead nurturing, and paid media strategies.

Sales Alignment & Lead Handoff Optimization

Partner with the sales team to optimize lead handoff processes within HubSpot, ensuring high-quality leads are properly nurtured.
Gather sales feedback and refine lead scoring, qualification, and nurturing workflows in HubSpot.
Improve customer journey touchpoints by aligning sales and marketing data.

Innovation & Continuous Improvement

Stay up to date on HubSpot best practices, trends, and emerging marketing technologies to improve efficiency and results.
Recommend and implement new HubSpot tools, integrations, and automations to optimize performance.

Qualifications & Skills

3-5 years of experience in digital marketing, growth marketing, or demand generation.
Strong expertise in HubSpot Marketing Hub & HubSpot CRM (certifications are a plus).
Experience with SEO tools (HubSpot SEO, SEMrush, Ahrefs, Google Search Console).
Proficiency in CRO strategies, including A/B testing, UX optimization, and form enhancements in HubSpot.
Strong analytical mindset with the ability to interpret HubSpot data and make strategic recommendations.
Excellent communication and collaboration skills to work cross-functionally.
Self-starter with a passion for continuous improvement and innovation.