Project Management Lead – Experiential Marketing

About Us:

Extrategic Culture is a certified minority-owned, culture-first social experience agency that helps brands connect with diverse audiences. We specialize in creative strategy, influencer marketing, branded content, experiential activations, and paid performance. Our work blends cultural insight with sharp execution to drive performance and impact. We are currently hiring a temporary Project Management Lead (now through November 2025), with the possibility of a longer-term opportunity, to oversee the execution of high-stakes activations for a national campaign targeting Gen Z audiences.

Position Overview:

We’re seeking a highly organized, accountable, and proactive Project Management Lead to manage the execution of US-based experiential marketing activations in collaboration with our internal and external teams. This person will oversee timelines, deliverables, creative asset reviews, and production logistics, ensuring campaigns stay on-brand, on-budget, and on-time. The role requires a detail-oriented executor who understands Gen Z audiences, can manage cross-functional teams, and is comfortable with technology-driven activations.

Key Responsibilities:

• Lead end-to-end execution, from timeline planning to final delivery.
• Coordinate activation logistics and production workflows.
• Manage all deliverables, review rounds, revisions, and client approvals, ensuring adherence to brand guidelines.
• Collaborate with creative and production teams to align outputs with campaign goals.
• Oversee the development and buildout of tech-heavy game-based experiences as part of the activation.
• Communicate clearly with clients and partners in English.
• Lead internal and external check-ins and track project progress in dynamic Google Sheets timeline trackers.
• Prepare and update client-facing presentations using Google Slides.
• Track budgets, reconcile expenses, and report financials regularly.
• Supervise and support freelance teams and contractors to ensure on-time execution.
• Identify and resolve potential issues before they impact timelines or deliverables.

Qualifications:

• 5+ years of project management experience in marketing, events, or activations (agency or brand-side).
• Proven track record managing complex experiential campaigns and tech-integrated builds.
• Deep familiarity with Gen Z behavior, media habits, and cultural drivers.
• Expert-level Google Workspace skills (Sheets, Docs, Slides).
• Fluent in English with confidence leading meetings and interfacing with U.S. clients.
• Strong understanding of branded content, creative development, and revision workflows.
• Meticulous attention to detail and follow-through.
• Highly organized, proactive, and resourceful, able to move things forward independently, take ownership, and hold yourself accountable.
• Comfortable with fast-paced timelines and overlapping priorities.
• Experienced in creative workflows and managing multiple rounds of feedback and approvals.
• Self-starter with a strong sense of urgency and follow-through.
• Experience supporting branded youth or college activations.
• Familiarity with gamification and/or interactive technology builds.