Re:Them is searching for a bold and insightful Strategic Marketing & Content Lead to take ownership of the brand's voice, content strategy, and full-funnel campaign execution. This role sits at the core of ReThem's growth engine—responsible for transforming product insights, user value, and market trends into engaging narratives that resonate with buyers across all digital touchpoints.

You will lead cross-functional campaigns from concept to execution, ensuring our storytelling aligns with business objectives and speaks to our key personas. From explainer videos and thought-leadership content to high-converting landing pages and product releases, you'll set the standard for how ReThem shows up to the world.

Key Responsibilities

Content Strategy & Campaign Leadership

Own the end-to-end strategy and development of ReThem's content across web, email, blog, and social channels
Plan and execute full-funnel content campaigns (TOFU-BOFU) to drive brand awareness, lead generation, and user education
Align messaging frameworks to product positioning and sales cycles while adapting to different verticals and buyer personas

Multi-Format Content Creation

Lead the production of diverse content types including articles, explainer videos, landing pages, campaign decks, infographics, case studies, and customer stories
Oversee the editorial calendar in collaboration with social, product marketing, and design teams

Cross-Functional Collaboration

Act as a creative partner to Product, Sales, and Design teams to ensure all content is technically accurate, visually cohesive, and audience-relevant
Work with internal and external video designers, motion artists, and writers to execute creative assets that support GTM launches

Brand Voice & Narrative Stewardship

Ensure consistent tone, voice, and messaging across all touchpoints
Evolve brand storytelling to reflect evolving product capabilities, competitive advantages, and market opportunities

Campaign Tracking & Optimization

Define and monitor success metrics (CTR, engagement, conversion) for content performance
Continuously improve content formats, distribution strategies, and messaging based on data insights

Core Tools & Technologies

AI-Assisted Writing & Research: ChatGPT, Jasper, Notion AI
Content & Campaign Platforms: Google Docs, Notion, Loom, Canva
Design Collaboration: Adobe Suite, Figma (in coordination with designers)
Campaign Tracking & Scheduling: Trello, Jira, Asana, Google Sheets
Distribution Channels: LinkedIn, YouTube, Instagram, Email (HubSpot or Mailchimp)

Requirements

Qualifications

5+ years in content strategy, brand storytelling, or full-funnel campaign development within a B2B or SaaS organization
Demonstrated ability to translate complex product or technical information into compelling, buyer-focused narratives
Proven success creating and managing content calendars and coordinating multi-functional contributors
Deep understanding of persona-based messaging, SEO fundamentals, and digital content lifecycle
Excellent project management skills with an ability to juggle multiple timelines and stakeholder inputs.

What You Bring to ReThem

A strategic mindset paired with strong editorial instincts—you understand both the why behind content and the how to execute it
A passion for visual storytelling and the ability to communicate ideas simply and effectively across formats
Creativity grounded in performance—you're not just writing for clicks, you're writing for impact and growth
A natural collaborator who thrives in iterative, fast-paced environments with shifting priorities and bold goals
Confidence in using AI tools to accelerate ideation and scale production without compromising on brand quality

Benefits

Why Join Us