ReThem is seeking a results-driven Senior Digital Marketing Manager to lead the strategy, execution, and performance tracking of its media buying and SEO initiatives. This role is perfect for a seasoned digital marketer with deep B2B experience, a passion for performance analytics, and a proven track record in scaling digital channels.

You'll work at the intersection of data, content, and growth — managing end-to-end SEO optimization and media buying performance while ensuring everything is measured, automated, and continuously optimized for ROI.

Key Responsibilities

SEO & Organic Growth

Lead technical and strategic SEO audits, including site health, crawlability, page speed, and schema optimization
Own on-page SEO across content, metadata, keyword mapping, and internal linking
Oversee backlink acquisition and outreach strategies to build high-authority domain profiles
Optimize visibility and performance of ReThem's digital properties in search engines (Google, Bing, etc.)
Monitor search rankings and traffic behavior using tools like SEMrush, Google Search Console, and Analytics

Media Buying & Paid Campaigns

Plan and execute paid media campaigns on platforms like LinkedIn, Google Ads, Taboola, and industry-specific networks (e.g., G2, Capterra, Gartner, Software Advice)
Track media spend, impressions, CTRs, and conversion rates with clear attribution frameworks
Partner with sales to optimize paid campaigns for lead quality and lifecycle velocity
Implement A/B and multivariate testing for ad creatives, targeting, and landing pages

Performance Tracking & Reporting

Develop real-time dashboards in Google Looker (Data Studio) to monitor SEO KPIs, ad spend efficiency, and lead funnel progression
Set up and maintain conversion tracking via Google Tag Manager, UTM frameworks, and CRM integrations
Analyze campaign data to recommend scalable improvements and identify growth levers

Core Tools & Technologies

SEO & Analytics: SEMrush, Screaming Frog, Google Analytics, Google Search Console, Google Tag Manager
Ad Platforms: Google Ads, LinkedIn Ads, Taboola, Facebook Ads, Capterra, G2
Marketing Automation & CRM: HubSpot, Pardot, Salesforce, Zoho CRM, Keap (InfusionSoft), Zapier, GoHighLevel, Wordpress
Tracking & Reporting: Google Data Studio (Looker), Google Tag Manager, UTM protocols
Project Collaboration: Trello, Slack, Jira, Miro

Requirements

Qualifications

5+ years of experience managing full-funnel digital marketing programs with strong SEO and media buying ownership
Demonstrated success in driving B2B lead generation through paid channels and organic visibility
Strong grasp of digital measurement, attribution modeling, and CRO tactics
Ability to translate complex performance data into actionable insights for stakeholders
Experience in startup or high-growth environments preferred

What You Bring to ReThem

A hybrid approach to strategy + execution, comfortable toggling between CMO-level insights and hands-on optimization
A data-first mentality with a keen eye on performance metrics, dashboards, and incremental wins
Passion for storytelling through metrics — connecting media buying and SEO efforts to business results
Comfort navigating ambiguity and prioritizing impact in a fast-evolving digital ecosystem

Benefits

Why Join Us