Marketing Executive

WHO WE ARE

EXPANDYA is a people-first company dedicated to empowering global brands through top-tier talent. For over 12 years, we’ve partnered with leading organizations to build high-performing teams that drive technology initiatives forward.

We specialize in connecting businesses with highly skilled professionals across Latin America — including project managers, engineers, QA specialists, and content administrators — to deliver reliable, scalable, and results-driven support. At EXPANDYA, we don’t just provide resources — we create long-term value by aligning the right talent with the right needs.

We are also a digital commerce and technology company that delivers high-impact marketing solutions and platform strategies across the Americas. We’re passionate about innovation, measurable results, and creating standout brand experiences.

ROLE SUMMARY

EXPANDYA is looking for a dynamic and strategic Marketing Director to lead our multi-brand marketing efforts across Latin and North America. This role blends creativity, leadership, and technical knowledge with a strong hands-on approach to content and campaign execution.

This opportunity is for professionals based in Colombia who are fully bilingual (English & Spanish), have the ability to travel frequently, and hold or can obtain a U.S. visa.

PRIMARY RESPONSIBILITIES

• Lead the development and execution of marketing strategies for 2–3 brands simultaneously.
• Drive content direction—oversee and actively collaborate during content creation, especially video production (concept, scripting, execution).
• Manage and promote campaigns on Instagram, LinkedIn, Meta for Business, and Google Ads.
• Coordinate the use of Odoo for CRM, marketing workflows, and reporting.
• Interpret data from analytics tools to optimize strategy and performance.
• Participate in and represent the company at conventions/events across North and Latin America to promote and sell our products and services.
• Identify and secure event opportunities, and lead pre-, during-, and post-event marketing and sales coordination.
• Collaborate closely with sales, social media, community managers, and engineering teams to ensure alignment and execution.
• Build and manage a high-performance marketing team, including freelancers or agency partners when needed.
• Use Jira to run agile marketing sprints and manage cross-functional projects efficiently.

QUALIFICATIONS

• Bilingual fluency in English and Spanish.
• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of marketing leadership experience.
• Proven experience with tech-focused marketing projects.
• Deep knowledge of Odoo, Meta for Business, Google Ads, and campaign performance tools.
• Experienced in video content planning and execution—from creative direction to final production.
• Familiar with Instagram and LinkedIn content strategy and promotion.
• Excellent communication skills, especially in-person—must be highly extroverted, energetic, and collaborative.
• Able and willing to travel regularly across regions for business events.
• Must have or be eligible for a U.S. visa.
• Strong organizational skills, with experience using Jira and agile project management methodologies.

PRIMARY LOCATION AND SCHEDULE

Colombia - Telecommute / Hourly - Full time.