Marketing Analytics Consultant

Marketing Analytics Consultant

Remote

EXL (NASDAQ: EXLS) is a global analytics and digital solutions company that partners with clients to improve business outcomes and unlock growth. Bringing together domain expertise with robust data, powerful analytics, cloud and AI to create agile, scalable solutions and execute complex operations for the world’s leading corporations. EXL was founded on the core values of innovation, collaboration, excellence, integrity and respect creating value from data to ensure faster decision-making and transforming operating models. Key industries including Insurance, Healthcare, Banking and Financial Services, Media, and Retail among others.

Headquartered in New York, our team is over 55,000 strong, with more than 50 offices spanning six continents. For information, visit www.exlservice.com.

Overview:

We are seeking a skilled and dynamic Marketing Analytics Consultant with over 4 years of experience in data analytics and marketing. The ideal candidate will bring a strong technical skillset in SQL, Python, and statistical analysis, alongside deep knowledge of marketing analytics frameworks and consumer behavior analysis. You will play a pivotal role in analyzing customer journeys across digital platforms and providing actionable insights to optimize marketing strategies. This position requires a strong ability to support executive-level decision-making and assist in the preparation and presentation of strategic reports.

Responsibilities:

• Conduct in-depth analysis on customer behavior, including customer segmentation and clickstream data analysis from digital assets (mobile app, website, etc.).
• Perform statistical analysis to uncover insights, trends, and patterns in marketing data that will inform decision-making.
• Design and implement A/B testing and experiments to evaluate marketing initiatives and optimize customer acquisition, retention, and engagement strategies.
• Leverage marketing analytics frameworks such as customer segmentation, media mix modeling, and attribution analysis to provide strategic insights.
• Use SQL and Python for data extraction, cleaning, and analysis to provide actionable insights from various data sources.
• Analyze and optimize digital customer journeys, identifying key touchpoints, conversion rates, and potential friction points in the customer experience.
• Prepare and present detailed reports, dashboards, and insights to senior management and executives, distilling complex data into clear and actionable recommendations.
• Assist in preparing executive-level presentations and help drive data-driven decision-making at the leadership level.
• Continuously monitor and evaluate the performance of marketing campaigns, providing recommendations for optimization.

Qualifications:

• 3+ years of work experience in analytics practices
• Hands-on working experience on SQL / Python, statistical analysis
• Knowledge of marketing analytics frameworks including customer segmentation, design of experiments and A/B testing
• Ability to analyze consumer journey on digital assets like mobile app and browser using clickstream data
• Experience in supporting executive level deck preparation and presentation