Solution Marketing Manager

Job Title: Solution Marketing Manager

Location: Canada

Department: Marketing

Company: EXFO Service Assurance

Role Overview

As a Solution Marketing Manager, you will be a key player in shaping and executing go-to-market strategies for our Data Platform. You’ll translate technical capabilities into compelling value propositions, enable sales teams, and collaborate cross-functionally to drive awareness, adoption, and revenue growth.

Key Responsibilities

Storytelling & Messaging

• Develop clear, differentiated messaging and positioning for the ASA Platform and its solutions.
• Translate complex technical features into customer-centric value narratives tailored to buyer personas and verticals.
• Create content assets including solution briefs, presentations, web copy, and thought leadership materials.

Go-to-Market Execution

• Support product launches and feature rollouts with coordinated GTM plans.
• Collaborate with Product Line Management, Sales, and Marketing to ensure alignment and timely execution.
• Drive competitive analysis and market intelligence to inform positioning and sales strategies.

Sales Enablement

• Equip sales teams with tools, training, and collateral to effectively communicate value and close deals.
• Develop and maintain battlecards, pitch decks, and objection-handling guides.
• Act as a subject matter expert on the ASA Platform and its applications.

Cross-Functional Collaboration

• Partner with Product Management to understand roadmap and customer needs.
• Work with Demand Generation and Digital teams to support campaigns and lead generation.
• Gather feedback from Sales and customers to refine messaging and content.

Qualifications & Experience Required

• 5+ years in solution marketing or product marketing for enterprise software, SaaS, or data platforms.
• Proven ability to market to technical buyers (e.g., IT, engineering, network operations).
• Experience crafting solution-specific messaging and content across the buyer journey.
• Strong communication and presentation skills, both written and verbal.
• Excellent project management skills; able to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to drive initiatives from concept to execution.

Preferred / Bonus

• Familiarity with telecommunications infrastructure, OSS/BSS, or service assurance platforms.
• Experience marketing to both executive and technical audiences.
• Understanding of data analytics, observability, or AI/ML-driven platforms.

Why Join us ?

• Help shape the future of network data intelligence.
• Work with a passionate, collaborative team driving innovation in telecom and beyond.