Marketing Data Scientist - Remote

Job Description

We are looking for a highly skilled and motivated Data Scientist to join our Marketing Analytics team. This role is crucial in leveraging our vast customer, sales, and campaign data to generate actionable insights that optimize marketing spend, personalize customer experiences, and drive profitable. The ideal candidate will have a good understanding of data science and AI techniques applicable in a marketing environment. The ideal candidate will also be able to understand and communicate how the work they do fits into the business context and business goals.

Duties And Responsibilities

• Develop, validate, and maintain a core set of Marketing models, including customer lifetime value, churn prediction and retention modeling, next best offer recommendations, and customer segmentation.
• Apply advanced analytics, causal inference, experimentation, machine learning and AI techniques for given business problems related to customer behavior and marketing personalization.
• Support the design, analysis, and interpretation of marketing campaign tests, including A/B tests, controlled experiments, and geo-tests.
• Proactively perform data exploration on customer behaviors to discover future opportunities.
• Collaborate with Data Engineering and IT teams to ensure data quality, accessibility, and the implementation of models into production environments.
• Cultivate strong partnerships with cross-functional stakeholders from marketing, merchandising, and IT
• Translate complex analytical findings into clear, concise, and compelling narratives for non-technical stakeholders, including marketing leaders and executive teams.

Scope

• Staff supervision and development: No
• Decision making:
• Provides data for decision making
• Travel: Up to 5%
• Flex Designation: Anywhere

Requirements

Education and Experience

• Bachelor's degree, preferably in a technical or quantitative field.
• 4-6 years industry experience developing marketing or related machine learning models
• 4-6 years experience in marketing analytics or another related analytics role

Skills

• Experience with a wide variety of machine learning techniques (e.g., regression, classification, clustering, deep learning).
• Familiarity with causal inference methods, time series analysis, and forecasting techniques.
• Ability to assess model robustness by selecting, interpreting, and comparing appropriate performance metrics (e.g., accuracy, precision, recall, F1, AUC)
• Strong foundational knowledge of core marketing concepts (e.g., CPA, ROAS, LTV, attribution, segmentation).
• Demonstrated ability to apply data science to solve real-world marketing or business challenges.
• Strong technical skills including SQL and either Python or R.
• Familiarity with common AI tools and frameworks such as HuggingFace, transformers, pytorch, RAG, etc.
• Ability to communicate clearly with both technical and non-technical audiences

Physical Requirements

General Office Environment Requiring Ability To

• Stand, walk, sit for extended periods of time .
• Speak and listen to others in person and over the phone and video conferencing.
• Use keyboard and read from computer screen and reports.
• The ability to lift up to 15 lbs.

Safety

Must be able to perform this job safely in accordance with standard operating procedures and good manufacturing practices, without endangering the health or safety of self or others.

About Harbor Freight Tools

We're a 45 year-old, $8 billion national tool retailer with the energy, enthusiasm, and growth potential of a start-up. We have over 1,600 stores in 48 states across the country and are opening several new locations every week. We offer our customers more than 7,000 tools and accessories, from hand tools and generators to air and power tools, from shop equipment to automotive tools. We provide our customers with the right tool for the right job at the right price, always delivering quality and value.

The anticipated salary range for this position is $126,700 - $190,100 depending on location, knowledge, skills, education and experience. This position is also eligible for an annual discretionary bonus. In addition, we offer comprehensive and competitive benefits to Associates (and their families) such as medical, dental, vision, life insurance, short-term and long-term disability. Eligible Associates are able to enroll in our company's 401k plan. Associates will accrue paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays). Paid sick time up to 80 hours per year unless otherwise required by law.