Performance Marketing Senior Specialist

• Develop and execute high-impact performance marketing strategies across multiple digital channels
• Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts
• Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC
• Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels
• Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions
• Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships)
• Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact
• Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation
• Improve funnel conversion rates through data-driven optimizations and behavioral insights
• Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies
• Implement incrementality testing to distinguish real performance uplift vs. cannibalization
• Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing
• Build and mentor a high-performing performance marketing team focused on rapid experimentation and revenue growth
• Stay ahead of industry trends and leverage AI, automation, and predictive analytics for smarter campaign management

Requirements

• 2+ years of experience in digital marketing, preferably in a high-growth B2C startup or marketplace environment
• Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting)
• Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality
• Experience in leading a team of at least 4 performance marketers
• Deep understanding of Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing
• Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO)
• Hands-on experience in A/B testing, marketing automation, and behavioral analytics
• Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar) is a must
• CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage
• Experience with Go High Level an advantage
• Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability)
• Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools
• Strong presentation, communication, and stakeholder management skills