Head of Marketing / Community Manager – Indie Game Studio

Our Client is an indie game studio with over a million players is seeking a Marketing & Community Manager to join their core team and expand our reach and grow a passionate player community. We create playful, relaxing games designed to bring joy, and with exciting new projects ahead, we’re looking for a marketing leader to help shape our brand and engagement strategy.

Your Role

As the first marketing hire, you will define how players discover and engage with our games. Your work will span social media management, content creation, influencer outreach, and community building—bringing our vision to life and uniting gamers around our studio.

Key Responsibilities

• Community Management – Lead and grow our presence across Discord, Reddit, Twitter, TikTok, Facebook, and Steam, fostering genuine player interactions.
• Content Creation and Engagement Flywheel – Craft compelling developer blogs, YouTube vlogs, Reddit discussions, and TikTok shorts to engage players.
• Influencer & UGC Strategy – Execute influencer marketing campaigns and develop user-generated content programs to drive organic reach.
• Marketing Campaigns – Experiment with innovative marketing strategies to promote our games, even on a lean budget.
• Website & Brand Management – Maintain and evolve our website as a central hub for community engagement and studio updates.

What We’re Looking For

• Social media and community-building expertise – Experience managing and growing online communities.
• Passion for gaming – You live and breathe gaming culture, understanding what excites and engages players.
• Creative & data-driven mindset – Strong storytelling skills paired with an analytical approach to measuring content success.
• Startup mentality – You’re adaptable, hands-on, and eager to build something from the ground up.
• Bonus: Experience with video editing, web design, or early access game marketing.

Budget for the role : SGD 110,000 / year (with some flexibility)

This is a fully remote opportunity

This is an opportunity to make a lasting impact at an early-stage studio with ambitious plans. If you’re ready to shape the future of indie game marketing, we’d love to hear from you!