Social Media Manager

About The Role

The role owns the brand's voice across social channels end-to-end — building and executing a strategy that turns social into a measurable growth channel, not just a content distribution afterthought.

You will manage organic and paid social across LinkedIn, X, Instagram, TikTok, and YouTube, partnering with content, design, and demand-gen teams to ship campaigns that drive engagement, community growth, and pipeline.

Key Responsibilities

• Own the social media strategy and content calendar across organic channels, publishing daily and maintaining a consistent brand voice
• Plan, launch, and optimize paid social campaigns on LinkedIn, Meta, and X, managing budgets against CAC and engagement targets
• Develop platform-native content formats — short-form video, carousels, threads — in partnership with design and creative teams
• Monitor community conversations, engage with followers and industry voices, and escalate insights to product and comms teams
• Build monthly reporting on reach, engagement, follower growth, and social-attributed pipeline; present findings to leadership
• Manage influencer and creator partnerships from sourcing through campaign measurement
• Stay ahead of platform algorithm changes and emerging formats; test and iterate quickly

What We Are Looking For

• 3-6 years of social media management experience, ideally at a B2B or B2C tech company
• Hands-on expertise with scheduling and analytics tools (Sprout Social, Hootsuite, Buffer) and paid social platforms
• Proven track record growing channels and driving measurable engagement or pipeline impact
• Strong copywriting skills with the ability to adapt tone across platforms and audiences
• Experience with short-form video production or direction (CapCut, Canva, or similar)
• Bachelor's degree in marketing, communications, or equivalent practical experience
• Bonus: experience building creator/influencer programs, managing social listening tools (Brandwatch, Talkwalker), or a personal portfolio of grown accounts