Content Marketing Manager

About The Role

The Content Marketing Manager owns the content engine end-to-end, translating complex technical capabilities into compelling narratives that drive organic growth and audience engagement.

The role collaborates with product marketing, SEO specialists, and demand generation teams to build content programs that rank in search, educate buyers, and convert pipeline.

Key Responsibilities

• Develop and execute a comprehensive content strategy across blogs, whitepapers, case studies, and email campaigns
• Manage the editorial calendar and oversee content production from ideation through publication
• Optimize all content for SEO and search visibility using tools like Ahrefs, SEMrush, and GA4
• Partner with product marketing to translate technical features into clear value propositions
• Measure content performance against engagement, lead generation, and pipeline metrics
• Edit and proofread pieces from internal subject matter experts and freelance writers

What We Are Looking For

• 4-7 years of B2B content marketing experience in the technology or SaaS sector
• Proven track record of scaling organic traffic and lead generation through high-quality writing and SEO
• Deep familiarity with SEO tools (Ahrefs, SEMrush), CMS platforms (WordPress, Webflow), and analytics (GA4)
• Exceptional writing, editing, and storytelling skills with a portfolio of published work
• Bachelor's degree in Marketing, Journalism, English, or a related field
• Bonus: Experience managing freelance budgets and familiarity with basic HTML/CSS