Otherworld is looking for a talented Brand Marketing Manager to join our team and lead our branding initiatives for our online casino platform. This role involves crafting a compelling brand narrative, executing innovative marketing campaigns, and ensuring that our brand resonates with our target audience in the competitive iGaming landscape.

Key Responsibilities:

Develop and execute comprehensive brand strategies that elevate our online casino's visibility and market presence
Lead brand messaging and positioning initiatives to differentiate our offerings in the marketplace including social media, promotions, product launches and influencer strategy
Analyze market trends and consumer insights to refine brand strategies and marketing tactics
Oversee the creation of marketing materials, including digital designs, promotional content, and brand collateral
Measure and report on performance metrics, implementing adjustments as needed to achieve business objectives

Join us in creating a brand that not only attracts players but also builds loyalty and trust within the online casino community.

Requirements

Qualifications:

5+ years of experience in marketing, preferably within the online gaming or entertainment industry
Experience managing a team
Strong understanding of brand strategy, consumer behavior, and digital marketing trends
Excellent project management skills with the ability to work under tight deadlines and manage multiple projects simultaneously
Exceptional communication skills, both written and verbal, with the ability to influence internal and external stakeholders
Familiarity with marketing analytics and tools to measure and report on brand performance effectively

You Are:

Creative and innovative thinker, passionate about using storytelling to enhance brand identity
Results-driven and metrics-oriented, with a strong focus on delivering measurable outcomes
A team player who thrives in a collaborative, fast-paced environment