Coffee is "wakeup technology" that hasn't evolved in 1,500 years and we're changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, leading to jitters, bloating, and stomach issues. Most people shrug and say, "Welp, that's coffee." We didn't. Instead, we created a smarter blend of coffee, functional mushrooms, collagen protein, and nootropics to fuel focus, energy, immunity, and gut health. No crash. No B.S.

We've served over 300,000 customers in the past 3 years and there are 150,000,000 coffee drinkers left. We're less than 1% done. Come help us reach the rest.

We're looking for a Senior Email Marketing Manager who lives for lifecycle strategy, segmentation, and storytelling. Someone who knows that great email isn't just about "sends" and "open" rates. It's about connection, personalization, and conversion. You'll own the strategy, execution, and performance of our email and SMS channels, driving retention, engagement, and revenue through smart automation, magnetic creative, and effective management of our third-party partner.

Requirements

4 - 6 years of experience in email marketing, CRM, or lifecycle marketing (preferably in the DTC, CPG or Health and Wellness space)
Proven track record owning campaigns from strategy to execution, with measurable performance impact
Deep experience with Klaviyo, Bubblehouse, and Zaymo (flows, segmentation, A/B testing, deliverability, reporting)
Strong understanding of customer journeys - from acquisition to retention to reactivation
Excellent copywriting instincts with an eye for brand voice and customer emotion
Analytical mindset: able to interpret data, spot patterns, and optimize for growth
Experience managing or collaborating with a third-party lifecycle or CRM agency to execute campaigns and flows
Strong project management skills, attention to detail, and ability to move fast in a startup environment
Comfort working cross-functionally with performance marketing, e-commerce, and creative
Basic understanding of SMS, push, and multi-channel retention tactics
Bonus: Experience with Shopify, Bubblehouse, Zaymo, or ESP migration
Bonus: Familiarity with HTML/CSS for template editing and QA

Key Responsibilities

Strategy & Execution: Own the entire lifecycle funnel from onboarding and nurture flows to win-backs and loyalty campaigns
Third-Party Management: Lead, brief, and oversee our external lifecycle partner to ensure flawless execution, alignment with brand strategy, and consistent performance optimization
Segmentation & Personalization: Build smart audience logic that delivers the right message to the right person at the right time
Campaign Management: Plan and execute weekly promotional, educational, and content-driven sends that align with brand moments and launches
A/B Testing: Run structured tests on creative, subject lines, send times, and content to continually improve KPIs
Reporting & Optimization: Track and analyze performance metrics, turning insights into actionable next steps for both internal and external teams
Collaboration: Partner with creative, content, and growth teams to ensure messaging is cohesive across touch points
Automation: Build and maintain flows that maximize retention and LTV while reducing churn
Innovation: Stay ahead of email and SMS trends, experimenting with new formats and technologies that elevate the customer experience

Benefits

Be part of a mission-driven company revolutionizing the way people start their day
Competitive salary with performance-based incentives
Equity opportunities in a rapidly growing brand
Flexible, remote work environment
A passionate and innovative team that values creativity, experimentation, and growth