Senior Marketing Specialist

Every mind is unique. Yet much of the world is still built for what’s considered "normal," leaving too many people behind. At Everway, we change that by creating technology that helps everyone understand and be understood. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued.

Our careers fit real life. When you join us, you’re not just taking a job. You’re joining a movement to build a more neuroinclusive world. We’re a global community of over 800 employees spanning North America, UK, Europe, Australia, and New Zealand. A career here is purposeful and fast-moving, with clear expectations, modern tools, and the clarity to focus on what matters most.

Our people are supported and encouraged to show up as they are, with different ways of thinking welcomed and valued. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.

Join us at Everway - together, we can unlock the full potential of every mind.

About The Role

The Senior Marketing Specialist will own in-market execution of field marketing campaigns and local activations across the Danish and Nordics market. This role brings to life webinars, regional communications, Account Based Marketing (ABM) and both 1st and 3rd-party events that support commercial sales goals. You will localise global campaign frameworks, work side-by-side with the regional sales/customer success teams, and ensure flawless delivery of field marketing tactics that drive demand, leads and pipeline.

Main Responsibilities

• Execute regional field marketing campaigns including regional product marketing, communications, webinars and events (both first-party and third-party) aligned with regional commercial sales priorities.
• Build Campaigns that connect activity to commercial outcomes, including target accounts (ABM), Audience segmentation, sales follow up, lead quality and pipeline.
• Localise central marketing assets, messaging and materials to fit the local market or sector context, coordinating with central teams and ensuring relevance.
• Manage logistics and operations of field events: vendor coordination, venue/travel/virtual set-up, materials, registration, attendee tracking, onsite support, and follow-up activities.
• Maintain the regional campaign & events calendar: schedule webinars, marketing-led events and partner activations; ensure alignment and avoid conflicts with sales plans.
• Customer facing sales enablement: Support Sales with customer-facing enablement materials. Regional decks, one-pagers, advocacy, and event follow-up content tailored to local needs.
• Regional content creation: Create and adapt regional content - newsletters, webinar assets, event materials, and localised campaign copy to engage audiences and support commercial priorities.
• Local digital brand channels: Manage and update local digital brand channels including regional website content and social media, to ensure relevance, engagement, and alignment with global brand standards.
• Localisation & communication of global content: Localise and cascade global content, campaigns, and communications to Nordic audiences ensuring clarity, cultural fit, and alignment with global messaging.
• Work closely with the commercial/sales team: understand their target accounts/territories, support outreach programmes, ensure leads are handed off with high quality, and enable the sales team with marketing-led activities.
• Monitor, report and optimise: track event and campaign KPIs (registrations, leads, pipeline influence, cost per lead/engagement), deliver monthly status to stakeholders, identify improvement opportunities.
• Collaborate cross-functionally: marketing ops, central services (design, social, content, website), central campaigns team, sales to ensure smooth local execution and alignment with global programmes.
• Manage budget and procurement for local field marketing activities: obtain quotes, create POs, track spend, ensure adherence to financial processes.
• Provide market and campaign feedback: share insights from local execution to central marketing and regional sales on what’s working, local buyer behaviour, competitor observations and localisation needs.

Essential Criteria

• Undergraduate degree.
• 3+ years proven B2B marketing experience with multi-channel campaigns.
• Strong project ownership and stakeholder management skills.
• Fluent/professional-native Danish and English, written and spoken, with the ability to localise, translate and write clear Danish customer-facing marketing copy.
• Hands-on experience in digital, events, email, and social marketing.
• Excellent organisational and communication skills.
• Data-driven approach with campaign reporting experience.

Desirable Criteria

• Experience in product marketing and regional product communications.
• Knowledge of EdTech or SaaS marketing.
• Familiarity with marketing automation and CRM tools.
• Budget management experience.
• Track record in delivering webinars, events, and customer stories.

Please submit your application by Friday 5th June 2026.

Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter. Ready to make an impact? Apply today and be part of a company that invests in your success!

We are committed to providing a Drug-Free Workplace for all employees.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

You can view our Recruitment and Selection Policy here.

Please click the link for our Privacy Notice