At Everly, our vision is to change the paradigm of insurance. We know life insurance can be confusing and complex. We know that most people purchase life insurance at a milestone moment and file it away for the future. We want to change how people think about, buy, and use life insurance by being a partner in life’s journey. We are focused on making things that matter, making meaningful connections, and making things work WAY better. Our goal is to provide radically transparent, consumer-first insurance solutions.

We are looking for people with a continuous improvement mindset. Those who think the opposite of “This is how we’ve always done it”. We want people on our team who are always asking “How can we do this better?”

Our company values are a guide to our behavior and help inform our decisions. We want people who embody those values of breaking down barriers, owning the outcome, embracing the journey, and sparking joy.

This is a remote position based in the US with occasional travel.

About The Role

We are looking for a highly skilled and creative Marketing Content Strategist to join our marketing team at Everly Life, a leading life insurance carrier. In this role, you will be responsible for developing and executing a content strategy to effectively promote our Life Insurance and Annuity products. The ideal candidate will have a strong background in content creation and strategy within the financial services or insurance industry, a deep understanding of the customer journey, and the ability to deliver compelling, educational content that drives engagement and conversions.

What You’ll Do

Content Strategy Development : Lead the creation and execution of a comprehensive content strategy for Life Insurance and Annuity products, aligned with the company’s business objectives and brand positioning.
Content Creation & Management : Develop high-quality, engaging, and informative content across various formats, including blog articles, white papers, case studies, brochures, product pages, webinars, video scripts, social media posts, and email campaigns.
Audience Understanding & Persona Development : Collaborate with the marketing, sales, and customer experience teams to develop a deep understanding of our target audience. Create detailed buyer personas and tailor content to meet the needs of different customer segments (e.g., financial advisors, brokers, and individual policyholders).
SEO & Content Optimization : Implement SEO best practices to ensure content ranks highly on search engines and is easily discoverable by key audiences. Continuously optimize existing content to improve performance and drive organic traffic.
Content Calendar & Workflow Management : Create and manage a content calendar that aligns with key marketing campaigns, product launches, and seasonal initiatives. Ensure that content is delivered on time and within budget.
Cross-Functional Collaboration : Work closely with product marketing, sales, compliance, and design teams to create content that effectively communicates the value propositions of Life Insurance and Annuity products while adhering to regulatory standards.
Content Distribution & Promotion : Partner with the digital marketing team to distribute and promote content across various channels, including website, email newsletters, social media, and third-party platforms. Develop strategies to maximize content reach and engagement.
Performance Analysis & Reporting : Monitor and analyze the performance of content initiatives using analytics tools (e.g., Google Analytics, HubSpot, etc.). Provide insights and recommendations to optimize content strategy and improve ROI.
Thought Leadership : Establish Everly Life as a thought leader in the life insurance and wealth growth industries by producing authoritative content on topics related to Life Insurance and Annuities. Contribute to industry publications, blogs, and webinars.
Brand Voice & Consistency : Ensure that all content reflects Everly Life brand voice and messaging guidelines. Maintain consistency across all content types and touchpoints.

Skills And Experience

Education : Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field (advanced degrees preferred).
Experience :
Minimum of 6-8 years of experience in content strategy and creation, with a focus on the financial services or insurance industry (experience with UL, Term Life, and Annuities is a plus).
Proven track record of developing successful content strategies that drive customer engagement, education, and conversions.
Skills :
Strong writing, editing, and proofreading skills with a portfolio demonstrating your ability to write clear, engaging, and informative content.
In-depth knowledge of SEO best practices and content marketing strategies.
Excellent understanding of the life insurance market, particularly in the areas of UL, Term Life, and Annuities.
Ability to translate complex product features and benefits into clear, customer-friendly messaging.
Strong project management skills with the ability to manage multiple content initiatives simultaneously and meet deadlines.
Ability to analyze content performance and apply insights to improve future content strategies.
Technical Proficiency :
Experience with content management systems (e.g., Prizmic), marketing automation platforms (e.g., HubSpot, and analytics tools (e.g., Google Analytics, SEMrush).
Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus, but not required.

At Everly, we celebrate our diverse backgrounds and support our differences, and we are dedicated to equal employment opportunities regardless of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

We’re also committed to adding new perspectives to our team and invite applications from people of all walks of life. We understand that experience comes in many forms, so if you believe you’re close to what we’re looking for, please consider applying.

Everly offers a competitive salary and a s a full-time employee you are eligible for our robust benefits package including:

Employees are eligible for an annual incentive bonus designed to reward for performance.
The salary range for this job in most geographic locations in the US is $100,000 - $126,000
Candidates hired to work in other locations will be subject to the pay range associated with that location and will be reflected in the candidate’s offer letter.
Flexible (unlimited) PTO, plus paid holidays, d ays of Significance, and a Volunteer Day
Paid parental leave eligible after one year of service
Medical, Dental & Vision Insurance
401k with company match
Profit Sharing & Savings Plan
Short-term and long-term disability insurance
Flexible spending account
Life insurance
Educational Assistance
Associate Assistance Programs and more!