ASO & ASA Marketing Manager (Contract)

Job Description: ASO & ASA Marketing Manager (Contract)

Location

Remote

About the Role

We are seeking an experienced ASO & ASA Marketing Manager on a contract basis to support our AI Mental Health app. This role requires a unique blend of user acquisition, creative, analytical, and strategic expertise. The ASO & ASA Manager will partner cross-functionally with Product Marketing, Growth/User Acquisition, Creative, Analytics, and Product Management to maximize app store presence, improve acquisition efficiency, and optimize live operations.

The ideal candidate is data-driven yet creatively minded, with a proven track record of driving growth through App Store Optimization (ASO) and Apple Search Ads (ASA).

Responsibilities

• Own and develop the end-to-end App Store Optimization (ASO) and Apple Search Ads (ASA) strategy and roadmap across the app portfolio.
• Manage and continuously optimize store assets (icons, screenshots, preview videos, feature graphics, descriptions, etc.) to improve funnel efficiency, conversion rates, and installs.
• Plan, launch, and optimize Apple Search Ads campaigns across North America to maximize efficiency and return on ad spend (ROAS).
• Build granular campaign structures (Discovery, Brand, Competitor, Category) and continuously refine bids, keywords, and creative sets.
• Lead A/B testing initiatives using App Store Connect, Google Play, and third-party testing platforms.
• Conduct ongoing keyword research, competitive analysis, and performance reporting to identify trends and growth opportunities.
• Leverage ASO insights to inform ASA strategy, and ASA campaign learnings to optimize ASO performance.
• Collaborate with Apple, Google, and other platform partners to maximize featuring opportunities and implement best practices.
• Partner with Growth, Creative, and First Party teams on testing roadmaps and marketing strategies.
• Assist in selecting and managing creative production for ASO and ASA deliverables.
• Deliver actionable insights and data-driven recommendations to senior leadership.
• Stay up to date on emerging ASO, ASA, mobile marketing, and AI health app trends.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of hands-on ASO experience within mobile apps (health/wellness or AI preferred).
• Proven experience managing Apple Search Ads (ASA) campaigns at scale.
• Proficiency with leading ASO tools (e.g., Geeklab, App Store Connect, Sensor Tower/Data.ai, StoreMaven, SplitMetrics, AppTweak).
• Deep knowledge of Apple App Store and Google Play ecosystems, algorithms, and ranking factors.
• Strong analytical skills with experience in Excel, Looker, Tableau, or other BI platforms.
• Proven ability to synthesize data into insights and present recommendations to executives.
• Solid understanding of the competitive mobile health and AI wellness landscape.
• Excellent project management and communication skills.

Preferred Qualifications

• MBA or advanced degree in a relevant field.
• Familiarity with MMPs (AppsFlyer, Singular, Adjust, Kochava) and attribution reporting.
• Experience with the end-to-end marketing creative process and digital asset production.
• Background in user acquisition or growth marketing.
• Strong presentation skills with experience preparing executive-ready reports.
• Familiarity with ASO/SEO principles in app ecosystems.