Growth Marketing Manager. Demand Generation

EverDriven is a rapidly growing, tech-enabled transportation management company, serving some of the most vulnerable children in our community. We exist to ensure that children with special needs receive safe, efficient, and cost- effective transportation to and from school. Our proprietary, best-in-class, technology solutions enable school districts and parents to easily plan, track and adjust each student’s trips, to and from school, and gives the student access to the educational experience they deserve. Every Trip. Every Day. If you’re someone who thrives in a mission forward, fast-paced, technology driven environment, we would love to talk to you about a fulfilling career at EverDriven.

Position Summary

We're seeking a growth-minded Growth Marketing Manager with native fluency in AI-powered marketing tools and a proven track record of driving measurable pipeline impact through modern, multichannel strategies.

This role is ideal for a strategic self-starter who thrives in a performance-driven environment, is obsessed with optimization, and is constantly exploring how the latest AI advancements can be applied to scale campaigns, enhance targeting, and personalize engagement.

You’ll be responsible for planning, executing, and optimizing integrated demand generation campaigns across paid social, search, SEO, email, digital events, and surround-sound strategies. You will collaborate closely with Sales, Content, and RevOps to ensure precise targeting, tight attribution, and meaningful conversion throughout the funnel.

Salary Range: $100,000 - $130,000/year, based on experience + bonus potential

Location - Remote, US

Responsibilities

• Own full-funnel pipeline creation via paid and organic channels including paid social, search, SEO, digital events, podcasts, and event surround strategies
• Design and execute high-performing campaigns tailored to audience segments using AI-informed insights
• Leverage AI-native tools such as Jasper, Copy.ai, ChatGPT, or SurferSEO to streamline content creation, automate testing, and enhance personalization
• Build and execute LLM-optimized SEO strategies from keyword research to metadata and content structure to drive qualified organic traffic
• Optimize landing pages and lead capture experiences through A/B testing and behavior-based personalization
• Partner with Content, Product Marketing, and Inside Sales to align messaging, offers, and personas across the buyer journey
• Use HubSpot, Salesforce, and AI-enhanced analytics platforms to manage campaign workflows, attribution, segmentation, and reporting
• Continuously test and optimize messaging, targeting, and channels to improve performance across CPL, MQLs, SQLs, and pipeline generation
• Lead campaign performance reporting, providing actionable insights and strategic recommendations to stakeholders
• Support "surround sound" strategies for major events, including pre- and post-show nurture, digital amplification, and on-site engagement

Requirements

• 3+ years of experience in demand generation, growth marketing, or performance marketing in a B2B environment
• Proven success building and scaling revenue-generating campaigns across paid social, SEO, and email
• Experience with AI-native marketing tools and platforms for content creation, SEO, and automation
• Proficiency with HubSpot and Salesforce, with strong understanding of marketing attribution and campaign management
• Strong analytical mindset with a passion for data, testing, and performance optimization
• Familiarity with modern SEO practices including content clustering, structured data, and LLM-aware keyword strategy
• Exceptional project management and cross-functional collaboration skills

Bonus

• Experience marketing in the education, public sector, or transportation space
• Prior success running podcast or webinar-based lead generation strategies
• Certifications in Google Ads, HubSpot, or AI/SEO platforms such as Clearscope, Jasper, or SurferSEO

Benefits

• Medical, Dental, Vision insurance
• Virtual Doctor Visits with $0 Co-Pay
• Life Insurance (company paid)
• Short Term Disability Insurance (company paid)
• Long-Term Disability Insurance (company paid)
• Paid Time Off (PTO)
• Paid Holidays
• Paid Time to Volunteer
• Flex Spending Account (FSA)
• 401K Plan (with an awesome employer match!)
• Employee Assistance Program
• Employee Discounts Program

Since 2006, EverDriven has remained committed to incorporating environmental, social and governance fundamentals into the framework of our internal and external culture. Today, ESG principles are part of the lifeblood of EverDriven and a driving influence that shapes not only our culture but all aspects of our day-to-day operations. We believe ESG principles enable us to more successfully achieve our mission to help every child have an equal opportunity to learn, grow, and succeed.

Commitment To Diversity And Inclusion

EverDriven is a mission-centered, action-oriented company that honors diversity and inclusion. Our customers come from all walks of life and so do we. We strive to hire great people from a variety of backgrounds, not just because it’s the right thing to do, but because it makes our cultural health stronger. In turn, our inclusive culture inspires our innovation and fosters a sense of belonging so we can continue to serve the most vulnerable populations with excellence.

Commitment To Equal Opportunity

EverDriven is deeply committed to building a workplace where inclusion is not only valued but prioritized. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Visit our website and learn more about us at www.EverDriven.com