Eva is seeking a hands-on, visionary Growth Marketing Director with deep expertise in the Amazon ecosystem. This leader will architect and execute Eva’s growth strategy, blending content-driven marketing, digital advertising, and partnership building. The ideal candidate will have proven experience navigating Amazon Seller Central and Vendor Central, understanding how brands succeed on Amazon, and driving measurable growth for brands in the Amazon space.

Key Responsibilities

Amazon Growth Strategy & Execution

Develop and implement a comprehensive growth marketing strategy tailored for brands selling on Amazon, leveraging Seller Central and Vendor Central best practices.
Identify growth opportunities, set sales targets, and measure performance for Amazon brands using data-driven insights and market trends.
Conduct ongoing audits of product listings, ads, reviews, and conversion metrics to uncover optimization opportunities.
Recommend and execute improvements for under-optimized SKUs, including SEO (keywords, titles), content (images, bullet points, A+), and pricing/review management.
Optimize Amazon ad budgets and deliver actionable insights to maximize ROI, including regular reporting on organic vs. paid sales, ACoS, TACoS, and keyword rankings.

Content & Messaging Leadership

Lead the creation of compelling, segment-specific content with a strong emphasis on video (at least 35% of time), eBooks, and educational materials to support brand growth on Amazon.
Regularly update and optimize messaging across all digital touchpoints, ensuring alignment with Amazon brand positioning and customer insights.

Digital Advertising & PPC Oversight

Ensure the PPC Specialist is effectively utilizing Google Ads, Meta Ads, and LinkedIn Ads to drive brand awareness and lead generation, with a focus on reaching brands and decision-makers in the Amazon ecosystem.
Oversee campaign strategy, creative, targeting, and reporting across platforms, with advanced segmentation for maximum impact.

Customer Segmentation & Brand Reach

Analyze and segment Eva’s customer base and Amazon audiences using demographic, behavioral, and industry data.
Develop detailed buyer personas and segment-specific outreach strategies for both Amazon and non-Amazon channels.

Alliances & Partnerships

Identify, negotiate, and manage strategic partnerships with agencies, service providers, and other Amazon-focused organizations to unlock new revenue streams and expand Eva’s reach.
Develop structured partner programs and collaborate on co-marketing, co-selling, and referral initiatives.

Lead Generation & Brand Advocacy

Drive innovative lead generation strategies across digital, content, and event channels, always maintaining a lead generation and meeting-focused mindset.
Serve as the face of Eva, representing the company at industry events, in media, and across digital platforms to build brand credibility and excitement.

Customer Insights & Upsell Initiatives

Analyze existing customer data to identify upsell and cross-sell opportunities, with a focus on increasing monthly recurring revenue from Amazon brands.
Collaborate with sales and customer success to personalize offers and improve customer satisfaction.

Team Leadership

Mentor and develop cross-functional teams, fostering a collaborative, high-performance, hands-on culture.

Must-Have Skills & Experience

Extensive experience working with Amazon Seller Central and Vendor Central, with a deep understanding of how brands navigate and grow on Amazon.
Proven track record in growth marketing, digital advertising, and content strategy for brands in the Amazon space.
Strong analytical skills, with the ability to interpret data and translate insights into actionable growth initiatives.
Hands-on expertise in PPC management, Amazon SEO, and digital campaign execution.
Experience building and managing partnerships with agencies and service providers.
Excellent communication, public speaking, and relationship-building skills.
Entrepreneurial, hands-on mindset with a passion for execution and measurable results.

Why This Role is Exciting

Impact: Shape Eva’s growth trajectory in the Amazon ecosystem and beyond.
Visibility: Be the face and voice of Eva, building trust and recognition in the Amazon and e-commerce community.
Innovation: Lead cutting-edge content and marketing initiatives.
Ownership: Full autonomy to build, test, and scale growth strategies.
Collaboration: Work with a passionate, hands-on team and strategic partners.

This is a unique opportunity for a growth leader who thrives at the intersection of Amazon expertise, digital marketing, content creation, and strategic partnerships. If you’re passionate about driving brand success on Amazon and beyond, we want to hear from you.